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    (BPRW) Sonshine receives Communicator Award for Social Media Campaign

    Simone Cook, the agency’s Social Media Manager, lead and developed the campaign

     Simone Cook

    (Black PR Wire) MIAMI – Simone Cook, an accomplished Social Media Manager and Account Coordinator at Sonshine Communications, was recently honored by the 22nd Annual Communicator Awards with an Award of Distinction for her development of the “Healthy Meme, Healthy Me Challenge.” The Challenge was a social media campaign created for the firm’s client, the Jessie Trice Community Health Center, Inc.

    “I am thrilled to be recognized for developing this campaign,” says Cook. “The Communicator Awards receives well over 6,000 entries each year from around the world, so this honor is a tremendous testament and accomplishment of our creative developments.”

    Simone serves as Social Media Manager and Account Coordinator at Sonshine Communications. A stellar graduate of Florida International University, Cook was immersed in the public relations field while earning her Bachelor’s degree in Communications.

    Sonshine Communications is a Christian-based, minority-owned private corporation providing an array of services in the realm of public relations, marketing, advertising, and graphic design. With a team of 12 creative-driven employees, the firm specializes in cause-related campaigns and initiatives, as well as strategic and integrated marketing services. Sonshine provides comprehensive services in grassroots marketing and public relations strategies for governmental agencies, corporations and small businesses as well as non-profits including social service groups, community based organizations and ministries.


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

    No Implied Endorsement: does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to belong to them alone and do not necessarily reflect the views of

    Advertising Industry Honors Excellence in Multicultural Advertising

    AAF Announces Recipients of the 2015 Diversity Achievement & Mosaic Awards

    WASHINGTON, D.C. (March 16, 2015)–For the past 13 years, the Diversity Achievement & Mosaic Awards (DAMA) has recognized and celebrated innovative agency work highlighting diversity and inclusion and those trailblazers who have propelled diversity towards the forefront of the advertising sector. The American Advertising Federation (AAF) and its District Two will honor the following industry leaders and award winning campaigns and programs at the 2015 DAMA:

    2015 Diversity Achievement Winners

    Industry Career Achiever
    Name: Kim Getty
    Title: President
    Company: Deutsch LA

    Industry Influential
    Name: Wells Davis
    Title: EVP, Head of Strategy
    Company: Leo Burnett

    Name: Kelvin Joseph
    Title: COO
    Company: Steiner Sports

    Name: Imari Oliver
    Title: VP, Director of Creative Strategy
    Company: Sparks & Honey

    Role Model
    Name: Leslie Wingo
    Title: President & CEO
    Company: Sanders/Wingo

    Name: Ron Seichrist
    Title: Founder, Global Creative Director
    Company: Miami Ad School

    2015 Mosaic Awards Winners

    Multicultural Advertising Campaign
    Agency: Richards/Lerma
    Client: Pizza Patrón
    Campaign: La Chingona

    Multicultural Traditional Media Usage
    Agency: Rezonate Media
    Client: Toyota
    Campaign: FY15 LGP (Let's Go Places) RAV4

    Multicultural Students Program
    Agency: Leo Burnett
    Program Name: Leo's Vision

    Multicultural Digital Campaign
    Agency: Lápiz
    Client: Allstate Insurance Company
    Campaign: Envia Mala Suerte at the World Cup

    Supplier Diversity
    Agency: Leo Burnett
    Program Name: Medley Showcase

    Student Multicultural Advertising Campaign
    Student: Kingel Mehta
    School: Miami Ad School San Francisco
    Client: Skype
    Campaign: Never Leave

    “It is amazing to see the work people are doing to make diversity not just a word in advertising, but an action. They continue to show us the talent and passion that lives within their halls and challenge the colors we are so used to painting with as an industry,“ said Brandon Rochon, SVP, Global Creative Director, Leo Burnett and 2015 Mosaic Awards Judge.

    This year’s DAMA will take place at Caesars Palace Las Vegas Hotel & Casino on June 11. Each year top thought leaders in the advertising business convene for this program to connect with their peers and demonstrate their company’s commitment to diversity and inclusion.

    DAMA is a part of the AAF’s Mosaic Center, a resource and advocate for the value of diversity and inclusion within the advertising industry. For nearly two decades, creating an inclusive industry has been a priority of the AAF. The racial makeup of the US is quickly shifting and the spending power of groups that were once in the minority is continuously increasing. To help the advertising industry reflect that change, the AAF has committed a substantial portion of its resources to implementing a myriad of programs that promote and advance multiculturalism within the industry.

    For more information on the Diversity Achievement & Mosaic Awards, please visit AAF’s website or contact Kai Jones at To learn more about the ADMERICA conference, please visit

    About the American Advertising Federation
    The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the "Unifying Voice for Advertising." The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

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    (BPRW) Raschanda Hall promoted to Director of Global Media Relations at Business Wire

    leads the largest dedicated, worldwide media relations team in the wire industry

    (BLACK PR WIRE) – SAN FRANCISCO--(BUSINESS WIRE)-- Raschanda Hall, a 14-year veteran of Business Wire’s media relations team has been promoted to Director of Global Media Relations. Raschanda has directed Business Wire’s global media relations team through the fast-paced, changing media landscape utilizing her formidable communication skills, understanding of emerging technology and her pioneering social media presence to expand Business Wire’s reach to media and influencers worldwide. Raschanda’s focus is on strategies to further establish and expand Business Wire’s circuit offerings and targeted delivery using the latest technology and communications tools. She has provided Business Wire the advantage in reaching both traditional, online, trade and specialty press and social media audiences around the world. She reports to Laura Sturaitis, Business Wire’s EVP Media Relations and Product Services.

    Raschanda Hall
    Raschanda L. Hall, Director of Global Media Relations at Business Wire (Photo: Business Wire)

    "Raschanda’s leadership, extensive industry knowledge and vast network in media and communications has kept Business Wire ahead of trends and in step with the innovations in communications over the years," said Sturaitis. "She lives it and loves it and we are fortunate to have her leading our media relations team’s efforts by her example."

    Hall is an active member of many journalism and PR industry organizations including the Online News Association, the National Association of Black Journalists, the Publicity Club of Chicago, ColorComm and the National Black Public Relations Society where she serves as Vice President of the Chicago chapter. She is based in Chicago and is a graduate of Dillard University in New Orleans. You can follow Raschanda on Twitter at @RaschandaHall

    In addition, with Hall’s promotion, two other long-time members of the Media Relations team also move up. Pilar Portela-Webb, based in Miami, is promoted to Media Relations Manager, U.S. and Matthew Allinson, based in Seattle is promoted to Media Relations Manager, International, all working closely with Neil Hershberg, Business Wire’s SVP Global Media Relations.

    Business Wire’s media relations team covers the world from Business Wire offices in New York, San Francisco, Miami, Chicago, Washington, DC, Boston, Los Angeles, Toronto, Paris, Frankfurt and Tokyo.

    About Business Wire
    Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

    No Implied Endorsement: does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to belong to them alone and do not necessarily reflect the views of

    (BPRW) Marketing Communications’ First Minority-Owned Holding Company Created to Transform the Industry

    The Partnership Unites The Strengths Of Eight Multicultural Companies Covering Several Disciplines To Form Commonground/MGS

    (BLACK PR WIRE) – NEW YORK, NY October 14, 2014 – Industry trailblazers, Al Garcia-Serra, Chairman/Co-Founder, MGCCOMM; Ahmad Islam, Co-Founder/Managing Partner, commonground; Manuel E. Machado, CEO/Co-Founder, MGSCOMM; Manny Vidal, President/CEO, The Vidal Partnership and Sherman Wright, Co-Founder/Managing Partner, commonground - announced today the formation of the industry’s first wholly minority-owned holding company, phase one of a multi-phase rollout. This unique model, a holding company without walls, leverages each of their expertise in multicultural and millennial consumer groups to help client partners meet marketing and business objectives.

    The strength of Commonground/MGS rests on the unequaled owner management team’s hands-on approach, their unique lens and understanding of the new marketplace - including the role of diverse populations and millennial culture, and a holistic approach to a truly integrated agency - one company, one bottom line.

    Commonground/MGS operates in a world where America is approaching a watershed moment; the tipping point when multicultural is the new mainstream. This new company believes businesses need to focus and invest financially and intellectually to win in this new marketplace where multicultural insights lead general market strategies for growth, innovation, sustainability and a competitive advantage; opening up a world of opportunities for clients who are ready to look at the US with new appreciation.

    “We all realize successfully connecting with diverse audiences and the ability to provide cohesive total market solutions is more than a ‘nice to do’ - it has become a critical component of any successful organization’s strategic imperatives,” said Islam. “Our vision is to create a unique company that lives at the intersection where culture, content, technology and creativity meet.”

    “While many companies are well intentioned, they need a partner and guiding light when it comes to understanding the importance and impact of culture and diversity to the bottom-line,” added Machado. “Moreover, with millennials being the most diverse, evasive and critical consumer group – understanding cultural context is a must. We believe Commonground/MGS provides solutions to these challenges.”

    Commonground/MGS— with full service offices in New York, Miami, Chicago, Houston and Los Angeles —brings together a diverse array of nearly 300 passionate marketers who truly understand the new marketplace, which leads to the development of strategies and ideas that drive client business growth. The new entity maintains 100% minority ownership and management, with projected net revenues of $50 million.

    This new entity brings market expertise, industry reputation, award-winning creative and innovations. With these resources, Commonground/MGS is poised to not only be at the forefront of the new marketplace conversation, but do something transformational in the space while bringing new solutions to an industry-wide problem. The new entity includes:

    Commonground – founded in 2004, is a leading cross-consumer marketing agency committed to helping brands create authentic connections with consumers. The agency was recognized as Advertising Age’s 2012 Small Agency of the Year, named Black Enterprise’s 2014 Advertising Agency of the Year, featured in Crain’s Chicago Business 2014 Fast Fifty List, recognized in Inc.’s 2013 Hire Power Award list and featured on season two of AMC’s “The Pitch” as a winner.

    MGSCOMM – founded in 2003, is an integrated consumer marketing communications agency offering a suite of services including: traditional and digital advertising, strategic planning, research, media planning and buying, creative development and account management. The agency ranked 12th largest U.S. Hispanic Agency by Advertising Age in the 2014 Hispanic Fact Pack, listed in the Hispanic Business 2014 Fastest Growing 100, and among the South Florida Business Journal 2014 50 Fastest Growing Companies.

    The Vidal Partnership – founded in 1999, is a full-service agency created to challenge the brightest minds at the C-suite level to earn their respect and business. Under the leadership of its President and CEO, Manny Vidal, the agency has been named: Advertising Age A-List Agency three times; Advertising Age Multicultural Agency of the Year twice; Advertising Age Five Star Winner; Adweek’s Hispanic Agency of the Year and a three-time AHAA Creative Awards Best of Show winner.

    Cunningham Group – founded in 1998, is an award winning communications firm offering multilingual public engagement and communications services for the public sector. The firm is a leader in public sector communications and was recognized by the State of Florida for developing a communications software platform that saved the state time and money. Its CEO, Courtney Cunningham, is an attorney and served in the administration of George H.W. Bush.

    SWAY Public Relations – founded in 2003, offers a full spectrum of public relations services including: media relations, community relations, grassroots and event marketing, crisis management, blogger relations, social media, websites and content development in the U.S., Caribbean and Latin America. The agency was listed among the U.S. Agency Rankings 2014 by PR Week.

    CG Works – founded in 2012, is an independent production company focused in digital production of an array of digital media – web sites, banner ads, rich media applications, HTML emails, mobile and social media applications, also photo/video production, Illustrations, event production and print production.

    Post Master – founded in 2003, provides post-production services, utilizing state-of-the-art software and hardware to edit and render images and audio. The company offers on and off-line editing, compositing, 3-D animation, special effects, broadcast and rich media.

    Run Wild Productions – founded in 2003, offers full film and HD broadcast production services including: customized selection of national directors, lighting and sound experts, location scouting, permit clearances, set crew, talent casting, wardrobe specialists, lighting a camera equipment packages, coordination and logistics and total project management. The company has produced over 400 original commercials over the past five years.

    “At the end of the day, we are all entrepreneurs who have seen steady growth in arguably some of the most tumultuous times the industry has seen, because we aren’t afraid to evolve. When we look to where the opportunities for growth are, our business model is in stride with what’s happening today and what’s coming tomorrow for both clients and talent,” said Wright.

    “We will continue to invest in the next phase of incremental growth for Commonground/MGS to morph into a total market super power. We will seek to acquire companies and talent driven by an entrepreneurial spirit that, like us, want to dominate this new consumer space,” added Garcia-Serra.

    About Commonground/MGS
    Commonground/MGS is an innovative agency that lives at the intersection of culture, creativity, technology and content. The agency offers clients an integrated scope of services including account planning, advertising, brand strategy, consumer promotion, cultural consulting, content/property development, data & analytics, digital/mobile solutions, event marketing, production services, public affairs and communications, public relations, shopper marketing, and social media across multiple consumer segments, with an emphasis on millennials, the most ethnically and racially diverse generation.

    Commonground/MGS is headquartered in New York with offices in Miami, Chicago, Houston, and Los Angeles. Current clients include: American Family Insurance, Bacardi, beIN Sports, BMO Harris, Coca-Cola, Florida Power & Light Co., HBO Latino, Hyundai Motor America, Illinois Lottery, ITT Technical Institute, Lincoln Financial Group, Miami Marlins, MilkPEP, MillerCoors, NBCUniversal, Outback Steakhouse, Primaloft, Southeast Toyota Distributors, TD Bank, The Florida Lottery, Tiffany & Co., and Verizon Wireless.


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

    No Implied Endorsement: does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to belong to them alone and do not necessarily reflect the views of

    2014 Class of the Advertising Hall of Achievement® Top Young Advertising Talent of the Industry

    The inductees of the Class of 2014 are: Lauren Connolly, Executive Vice President, Executive Creative Director, BBDO New York; Sarah Hofstetter, CEO, 360i; Ross Martin, Executive Vice President, Scratch, Viacom Media Networks; Erika Nardini, Chief Marketing Officer, AOL Advertising; Elias Plishner, Executive Vice President, Worldwide Digital Marketing, Sony Pictures Entertainment; Bozoma Saint John, Global Head of Marketing, Beats Music; and Jennifer S. Warren, Senior Vice President and Chief Marketing Officer, RadioShack.

    Bozoma Saint John, SVP, Head of Global Marketing, Beats Music

    For more than a decade and a half, Bozoma “Boz” Saint John has blazed a trail in her marketing and advertising career, propelled across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive and sports.

    Bozoma Saint John

    Currently, Saint John serves as SVP, Head of Global Marketing for Beats Music where she guides strategic initiatives geared at building and nurturing consumer brand recognition, loyalty and equity. Saint John’s unique experience combining music with powerful international brands serves to further the Beats Music mission of providing fans with personalized curated content and access to their favorite artists while supporting a sustainable music business.

    Prior to joining Beats Music, Saint John was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio, engaging tastemaker-consumers through music, film, TV, print, online, grassroots, events, and retail vehicles.

    Previously, Saint John served as VP of Marketing for fashion brand Ashley Stewart, as well as at traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB. She believes in working closely with musical artists to create special experiences, and has activated celebrity endorsements with Kanye West, Nicki Minaj, Eminem, Katy Perry and her idol, Michael Jackson, to name a few.

    For her breakthrough work, Saint John has received several recognitions, including Billboard Magazine’s Top Women in Music and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Powerful Executives, and covered AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League.

    A graduate of Wesleyan University with a BA in English and African American Studies, Saint John is a native of Ghana (West Africa), raised in Colorado, adopted daughter of New York City (HarlemWorld stand up!), an avid reader, hip hop music fanatic, Tupac Shakur academic, newest transplant to the City of Angels, an insatiable shoe-zealot and most importantly, Lael’s mommy!


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

    No Implied Endorsement: does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to belong to them alone and do not necessarily reflect the views of

    Where Desire Meets Opportunity

    The One Club launched today "Where Desire Meets Opportunity," a short documentary that features the Creative Boot Camp, a series of workshops that introduce multicultural students to advertising. The program has taken place in New York, Los Angeles, Chicago, Atlanta and London.

    See the documentary on OneShow TV here:

    Read the announcement here:


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

    No Implied Endorsement: does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to belong to them alone and do not necessarily reflect the views of

    (BPRW) Improve Outreach to Multicultural Markets with Black PR Wire and Business Wire’s 2014 Best Practices Webinar

    - Professional Communicators can register now for this free webinar on January 30th. Hear strategies for identifying editorial opportunities and creating community engagement around your organization or issue from Black PR Wire Founder Bernadette Morris. -

     Black PR Wire Founder Bernadette Morris
    Black PR Wire Founder Bernadette Morris

    (BLACK PR WIRE)–Chicago & Miami--(Business Wire)— Business Wire and Black PR Wire, leaders in commercial news and content distribution services, have partnered together for a free webinar to share the latest guidelines for getting your message out to multicultural audiences and specifically the African-American community.

    “Every January, companies launch Black History Month (February) campaigns. We would love to see even more companies embrace a year-round multicultural approach to audience engagement, dramatically increasing their overall ROI within this key market. I believe with the right tools every professional communicator can improve in this area, and our partner Black PR Wire provides those tools.” Raschanda Hall, Global Media Relations Manager, Business Wire

    “Maximize Your Outreach to the Black Community” will take place on Thursday, January 30th at 1pm ET. For the webinar, Black PR Wire Founder Bernadette Morris will focus on:

    • Content creation that resonates with African-Americans

    • Identifying and engaging community influencers

    • Reaching Blacks outside of the continental United States

    We encourage all professional communicators to join this informative session. To register visit


    The articles on this website are provided for information purposes only. does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents. Use at your own risk.

    No Implied Endorsement: does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to belong to them alone and do not necessarily reflect the views of

American Advertising Federation

    (BPRW) Black Enterprise Magazine Names Walton Isaacson “Advertising Agency of the Year” for 2013

    - WI’s bold re-definition of the traditional agency model has recently included the overall creation and production of NAACP Image Award nominee, “Verses and Flow” for Lexus and TV One; entertainer Kevin Hart’s award-winning Verizon holiday-themed digital and social-media campaign; the breakthrough “A Whole New Blue” General Market advertising campaign for the Los Angeles Dodgers; and music superstar Kelly Rowland’s interactive “Courvoisiology” club tour. -

    (BLACK PR WIRE) – LOS ANGELES--(BUSINESS WIRE)--Walton Isaacson ( has been named “2013 Advertising Agency of the Year” by Black Enterprise magazine. The award will be officially presented on May 17, 2013, at the B.E. 100s Awards Dinner Gala during the 2013 Black Enterprise Entrepreneurs Conference at the Columbus Convention Center in Columbus, Ohio. Walton Isaacson (WI) leapt from eighth to second place in B.E.’s most recent ranking of the most successful Black-owned advertising agencies in the United States.

    Walton Isaacson (WI) provides full-service advertising, digital and social capabilities, as well as cultural expertise across General Market, African-American, Hispanic, and LGBT consumer segments. Its client list includes Hillshire, Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's AXE, Dove, Degree, TRESemmé, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands,, and the Los Angeles Dodgers.

    With an expressed mission to be the “Planet’s Most Interesting Agency,” WI has been responsible for an innovative range of campaigns that have wholly reinvented the traditional advertising agency model. WI’s work now encompasses a broad range of digital and social-media platforms and the creation and client-furnished original programming.

    Highlights of WI’s recent work that was focused on appealing to African-American consumers include:

    • The overall creation and production of NAACP Image Award nominee, “Verses and Flow” TV series for Lexus. “Verses and Flow” introduces a whole new generation of artists who are carrying on the rich African-American tradition of storytelling through music and spoken word

    • Entertainer Kevin Hart’s irreverent Verizon and Kevin Hart’s “Share Everything This Holiday Season” digital and social-media campaign, which won the 2013 Internet Advertising Competition (IAC) Award for “Best Technology Online Campaign” and has amassed more than 1MM hits on YouTube

    • Music superstar Kelly Rowland’s ultra-successful, innovative “Courvoisiology” club tour for Courvoisier cognac, which played to overflow crowds and became a social-media interactive phenomenon

    In July, WI will be producing the “McDonald’s 365Black Awards” special, which honors individuals who have inspired, supported, and strengthened the Black community. The Awards celebrates its 10-year anniversary and will air on national television for the first time.

    “We’re honored to be receiving this award from Black Enterprise,” says Aaron Walton, co-founder of WI. “Black Enterprise has always been the gold standard for identifying what truly matters to the Black business community, and the community in general. BE has always been at the forefront of giving important attention to the tremendous contributions that Black entrepreneurs have made toward the building of wealth and prosperity in this country.”

    Walton received ADCOLOR’s first-ever “Advocate” award in 2011 for his leadership role and accomplishments as an African-American in the LGBT community. Among many honors, Walton Isaacson has been named “Supplier of the Year” by the Southern California Minority Business Development Council ( for an unprecedented three years running, from 2010 to 2102.

    WI has a history of giving back to the communities and supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation, The Immigrant Archive Project, and BET’s Louis Carr Internship Program.

    About Walton Isaacson
    Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson, and esteemed partner Earvin “Magic” Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, and digital and social capabilities with below-the-line expertise across multiple disciplines, providing unprecedented value and efficiency for its partners. WI’s marketing specializations include sports, lifestyle, entertainment, experiential, and branded content, as well as cultural expertise across the General Market, African-American, Hispanic, and LGBT consumer segments. This highly integrated approach to client business substantiates the agency's focus on being “The Planet's Most Interesting Agency.”

    Walton Isaacson, whose primary offices are in Chicago, Los Angeles, and New York, also maintains offices in Miami and Tokyo. Clients include Lexus; Samsung; McDonald's; Verizon Wireless; Unilever’s AXE, Dove, and Degree; TRESemmé; Suave and Clear brands, Jim Beam’s Skinnygirl, Courvoisier, Knob Creek, Basil Hayden, and Kilbeggan brands;; and the Los Angeles Dodgers.

    For more information on Walton Isaacson, please visit For press inquiries, please contact Karen Lewis at (323) 677-5342.

    Source: Walton Isaacson
    View this news release online at:

    Contact Information
    Walton Isaacson
    Karen Lewis
    (323) 677-5342

    (BPRW) Walton Isaacson Named “Supplier of the Year” by the Southern California Minority Business Development Council for an Unprecedented Third Consecutive Year

    - The Award speaks to the stellar work created and executed on behalf of Toyota, Lexus and Toyota Financial Services by the Agency -

    (BLACK PR WIRE)--LOS ANGELES--(BUSINESS WIRE)--Walton Isaacson (WI), an independently held, minority owned, full-service advertising and marketing agency (, has just been named “Supplier of the Year” (SOTY) by the Southern California Minority Business Development Council ( for an unprecedented third consecutive year. No other agency has accomplished this feat.

    Walton Isaacson
    Walton Isaacson’s third straight SOTY honor reinforces the Agency’s commitment to supporting other Minority Business Enterprises as well as its investment in the community at large. As a certified Minority Business Enterprise, WI has a rich history of giving back to the communities while supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation and the Immigrant Archive Project, as well as BET’s Internship Program founded by Louis Carr, President of Media Sales for BET. With a network of corporate partners that include Unilever, Lexus, Caesars Entertainment Company, White Memorial Medical Center and Jim Beam Brands, WI has a wide array of channels to continue its work toward enhancing the communities it serves.

    “It is an honor to be recognized by SOTY as the Southern California Minority Business of The Year for the third consecutive time. Our agency’s commitment to Minority Business Enterprises (MBEs) is fueled by our belief that this segment of the business community has had a direct impact on our sustained success. Part of our organization’s DNA has always been a focus on giving back to the communities that we serve and to support other MBEs as we continue to grow so that they too can share in our success,” says Co-Founder Aaron Walton.

    With an expressed mission to be the “Planet’s Most Interesting Agency”, WI was founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, in partnership with famed NBA superstar/entrepreneurial legend, Earvin “Magic” Johnson. The company has offices in Los Angeles, New York, Chicago and Tokyo.

    WI’s “Supplier of the Year” honor was once again initiated via the nomination of Toyota Motor Sales USA, which oversees the sales, marketing, and distribution of Toyota’s Lexus brand in the United States. For press inquiries, please contact Karen Lewis at (323) 556-2811.

    About Walton|Isaacson:
    Founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, the agency also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. Walton|Isaacson, is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. With an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Latino and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. Walton|Isaacson has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Caesars Entertainment Company,, Avion Tequila, Jim Beam,, Whirlpool, Right Gin, Unilever’s Axe, Dove & Degree Brands, White Memorial Hospital and Forbes, Inc.

    Contact Information
    Walton Isaacson
    Karen Lewis


    - Nelson selected for creating innovative integrated campaigns for blockbuster films -

    Atlanta, GA. (April 3, 2012) – The American Marketing Association’s (AMA) Atlanta Chapter has named Nick F. Nelson, Chief Marketing Officer, Liquid Soul Media (LSM), as the Agency Marketer of the Year Agency. Liquid Soul is the first African-American owned agency to win this award in the 55-year history of the award ceremony. This also marks the second consecutive year Nelson has been a finalist for this award.

    Nick F. Nelson
    Nick F. Nelson
    Nelson is the architect behind targeted marketing campaigns for approximately 15 #1 box-office films and over 80 film and television properties, collectively generating over $1 billion in box-office receipts. He received the award for leading 2011 campaigns for sports, television, and film properties such as the Oscar nominated drama The Help and the epic action drama Red Tails. Both films held number one and two box office spots as a result of the agency’s integrated marketing campaign, which included digital & social media, grass roots, and PR. Other high-profiled campaigns include Harry Potter and the Deathly Hallows Part 2, Hangover Part 2 and Happy Feet 2, as well as NBC Universal’s two top-rated shows “SMASH” and “The Voice.”

    “Receiving this award is truly an honor,” Nelson states. “I take great pride in crafting strategic campaigns for valued clients. This recognition is not only for myself, but for the entire Liquid Soul Media team. We strive for excellence and consistently aim to create timeless, memorable campaigns for our clients.” The agency continues to be a trailblazer in the marketing industry, first as the sole minority-owned agency enlisted with the five major Hollywood film studios, and now as the first African-American owned awarded “Marketer of the Year - Agency” by the American Marketing Association (AMA), Atlanta Chapter.

    The AMY awards also recognized Liquid Soul Media in the “Integrated PR” category for work on the WNBA’s historic 15th season in 2011. That urban niche campaign secured broadcast, print, digital and social media placements, garnering over 40 million impressions. Coverage of celebrity sightings at game events on major entertainment blogs and executive profiles in national magazines increased the brand’s visibility and solidified it as source of entertainment for diverse cross sections of taste makers and families.

    The Atlanta AMY Awards took place at The Fabulous Fox Theatre in downtown Atlanta, Georgia. The Coca-Cola Company was honored with the 2012 AMA Atlanta Lifetime Achievement Award winner. Each year, AMA Atlanta honors individuals who have set themselves apart as originals. Their mission is to elevate those special marketers that have taken ordinary ideas, situations and products and made them extraordinary.

    Liquid Soul is a full service lifestyle-marketing agency, which has overseen multicultural campaigns for films that have generated a record-breaking $1 billion at the box office. The award-winning agency’s credits include the blockbuster’s "Harry Potter and the Deathly Hallows Part 2," "The Help," "The Hangover: Part II," "Red Tails," and "Safe House."

    AMA Atlanta is the 4th largest chapter in the American Marketing Association Family – an international organization that consists of 40,000 professional marketers in more than 100 countries in over 600 chapters.

    Yaminah Ahmad
    Publicity Coordinator
    Liquid Soul Media
    404-892-2836 ext. 21

    Liquid Soul Media is a full-service lifestyle marketing agency which has successfully generated a record-breaking $1 billion for 13 number one blockbuster movies. We're an award-winning agency whose credits include "Harry Potter and the Deathly Hallows Part 2," "The Help," "The Hangover: Part II," "Red Tails," and "Safe House."


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