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(BPRW) Black Enterprise Magazine Names Walton Isaacson “Advertising Agency of the Year” for 2013
- WI’s bold re-definition of the traditional agency model has recently included the overall creation and production of NAACP Image Award nominee, “Verses and Flow” for Lexus and TV One; entertainer Kevin Hart’s award-winning Verizon holiday-themed digital and social-media campaign; the breakthrough “A Whole New Blue” General Market advertising campaign for the Los Angeles Dodgers; and music superstar Kelly Rowland’s interactive “Courvoisiology” club tour. -
(BLACK PR WIRE) – LOS ANGELES--(BUSINESS WIRE)--Walton Isaacson (waltonisaacson.com) has been named “2013 Advertising Agency of the Year” by Black Enterprise magazine. The award will be officially presented on May 17, 2013, at the B.E. 100s Awards Dinner Gala during the 2013 Black Enterprise Entrepreneurs Conference at the Columbus Convention Center in Columbus, Ohio. Walton Isaacson (WI) leapt from eighth to second place in B.E.’s most recent ranking of the most successful Black-owned advertising agencies in the United States.
Walton Isaacson (WI) provides full-service advertising, digital and social capabilities, as well as cultural expertise across General Market, African-American, Hispanic, and LGBT consumer segments. Its client list includes Hillshire, Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's AXE, Dove, Degree, TRESemmé, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands, One.org, and the Los Angeles Dodgers.
With an expressed mission to be the “Planet’s Most Interesting Agency,” WI has been responsible for an innovative range of campaigns that have wholly reinvented the traditional advertising agency model. WI’s work now encompasses a broad range of digital and social-media platforms and the creation and client-furnished original programming.
Highlights of WI’s recent work that was focused on appealing to African-American consumers include:
• The overall creation and production of NAACP Image Award nominee, “Verses and Flow” TV series for Lexus. “Verses and Flow” introduces a whole new generation of artists who are carrying on the rich African-American tradition of storytelling through music and spoken word
• Entertainer Kevin Hart’s irreverent Verizon and Kevin Hart’s “Share Everything This Holiday Season” digital and social-media campaign, which won the 2013 Internet Advertising Competition (IAC) Award for “Best Technology Online Campaign” and has amassed more than 1MM hits on YouTube
• Music superstar Kelly Rowland’s ultra-successful, innovative “Courvoisiology” club tour for Courvoisier cognac, which played to overflow crowds and became a social-media interactive phenomenon
In July, WI will be producing the “McDonald’s 365Black Awards” special, which honors individuals who have inspired, supported, and strengthened the Black community. The Awards celebrates its 10-year anniversary and will air on national television for the first time.
“We’re honored to be receiving this award from Black Enterprise,” says Aaron Walton, co-founder of WI. “Black Enterprise has always been the gold standard for identifying what truly matters to the Black business community, and the community in general. BE has always been at the forefront of giving important attention to the tremendous contributions that Black entrepreneurs have made toward the building of wealth and prosperity in this country.”
Walton received ADCOLOR’s first-ever “Advocate” award in 2011 for his leadership role and accomplishments as an African-American in the LGBT community. Among many honors, Walton Isaacson has been named “Supplier of the Year” by the Southern California Minority Business Development Council (scmbdc.org) for an unprecedented three years running, from 2010 to 2102.
WI has a history of giving back to the communities and supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation, The Immigrant Archive Project, and BET’s Louis Carr Internship Program.
About Walton Isaacson
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson, and esteemed partner Earvin “Magic” Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, and digital and social capabilities with below-the-line expertise across multiple disciplines, providing unprecedented value and efficiency for its partners. WI’s marketing specializations include sports, lifestyle, entertainment, experiential, and branded content, as well as cultural expertise across the General Market, African-American, Hispanic, and LGBT consumer segments. This highly integrated approach to client business substantiates the agency's focus on being “The Planet's Most Interesting Agency.”
Walton Isaacson, whose primary offices are in Chicago, Los Angeles, and New York, also maintains offices in Miami and Tokyo. Clients include Lexus; Samsung; McDonald's; Verizon Wireless; Unilever’s AXE, Dove, and Degree; TRESemmé; Suave and Clear brands, Jim Beam’s Skinnygirl, Courvoisier, Knob Creek, Basil Hayden, and Kilbeggan brands; One.org; and the Los Angeles Dodgers.
For more information on Walton Isaacson, please visit www.waltonisaacson.com. For press inquiries, please contact Karen Lewis at (323) 677-5342.
(BPRW) Walton Isaacson Named “Supplier of the Year” by the Southern California Minority Business Development Council for an Unprecedented Third Consecutive Year
- The Award speaks to the stellar work created and executed on behalf of Toyota, Lexus and Toyota Financial Services by the Agency -
(BLACK PR WIRE)--LOS ANGELES--(BUSINESS WIRE)--Walton Isaacson (WI), an independently held, minority owned, full-service advertising and marketing agency (waltonisaacson.com), has just been named “Supplier of the Year” (SOTY) by the Southern California Minority Business Development Council (scmbdc.org) for an unprecedented third consecutive year. No other agency has accomplished this feat.
Walton Isaacson’s third straight SOTY honor reinforces the Agency’s commitment to supporting other Minority Business Enterprises as well as its investment in the community at large. As a certified Minority Business Enterprise, WI has a rich history of giving back to the communities while supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation and the Immigrant Archive Project, as well as BET’s Internship Program founded by Louis Carr, President of Media Sales for BET. With a network of corporate partners that include Unilever, Lexus, Caesars Entertainment Company, White Memorial Medical Center and Jim Beam Brands, WI has a wide array of channels to continue its work toward enhancing the communities it serves.
“It is an honor to be recognized by SOTY as the Southern California Minority Business of The Year for the third consecutive time. Our agency’s commitment to Minority Business Enterprises (MBEs) is fueled by our belief that this segment of the business community has had a direct impact on our sustained success. Part of our organization’s DNA has always been a focus on giving back to the communities that we serve and to support other MBEs as we continue to grow so that they too can share in our success,” says Co-Founder Aaron Walton.
With an expressed mission to be the “Planet’s Most Interesting Agency”, WI was founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, in partnership with famed NBA superstar/entrepreneurial legend, Earvin “Magic” Johnson. The company has offices in Los Angeles, New York, Chicago and Tokyo.
WI’s “Supplier of the Year” honor was once again initiated via the nomination of Toyota Motor Sales USA, which oversees the sales, marketing, and distribution of Toyota’s Lexus brand in the United States. For press inquiries, please contact Karen Lewis at (323) 556-2811.
Founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, the agency also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. Walton|Isaacson, is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. With an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Latino and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. Walton|Isaacson has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Caesars Entertainment Company, One.org, Avion Tequila, Jim Beam, Buy.com, Whirlpool, Right Gin, Unilever’s Axe, Dove & Degree Brands, White Memorial Hospital and Forbes, Inc.
CMO NICK F. NELSON of LIFESTYLE MARKETING AGENCY
LIQUID SOUL MEDIA NAMED FIRST AFRICAN-AMERICAN
“AGENCY MARKETER OF THE YEAR” BY AMERICAN MARKETING ASSOCIATION
- Nelson selected for creating innovative integrated campaigns for blockbuster films -
Atlanta, GA. (April 3, 2012) – The American Marketing Association’s (AMA) Atlanta
Chapter has named Nick F. Nelson, Chief Marketing Officer, Liquid Soul Media (LSM),
as the Agency Marketer of the Year Agency. Liquid Soul is the first
African-American owned agency to win this award in the 55-year history of the award
ceremony. This also marks the second consecutive year Nelson has been a finalist for
Nick F. Nelson
Nelson is the architect behind targeted marketing campaigns for approximately 15 #1
box-office films and over 80 film and television properties, collectively generating
over $1 billion in box-office receipts. He received the award for leading 2011
campaigns for sports, television, and film properties such as the Oscar nominated
drama The Help and the epic action drama Red Tails. Both films held number one and
two box office spots as a result of the agency’s integrated marketing campaign,
which included digital & social media, grass roots, and PR. Other high-profiled
campaigns include Harry Potter and the Deathly Hallows Part 2, Hangover Part 2 and
Happy Feet 2, as well as NBC Universal’s two top-rated shows “SMASH” and “The
“Receiving this award is truly an honor,” Nelson states. “I take great pride in
crafting strategic campaigns for valued clients. This recognition is not only for
myself, but for the entire Liquid Soul Media team. We strive for excellence and
consistently aim to create timeless, memorable campaigns for our clients.” The
agency continues to be a trailblazer in the marketing industry, first as the sole
minority-owned agency enlisted with the five major Hollywood film studios, and now
as the first African-American owned awarded “Marketer of the Year - Agency” by the
American Marketing Association (AMA), Atlanta Chapter.
The AMY awards also recognized Liquid Soul Media in the “Integrated PR” category for
work on the WNBA’s historic 15th season in 2011. That urban niche campaign secured
broadcast, print, digital and social media placements, garnering over 40 million
impressions. Coverage of celebrity sightings at game events on major entertainment
blogs and executive profiles in national magazines increased the brand’s visibility
and solidified it as source of entertainment for diverse cross sections of taste
makers and families.
The Atlanta AMY Awards took place at The Fabulous Fox Theatre in downtown Atlanta,
Georgia. The Coca-Cola Company was honored with the 2012 AMA Atlanta Lifetime
Achievement Award winner. Each year, AMA Atlanta honors individuals who have set
themselves apart as originals. Their mission is to elevate those special marketers
that have taken ordinary ideas, situations and products and made them extraordinary.
ABOUT LIQUID SOUL
Liquid Soul is a full service lifestyle-marketing agency, which has overseen
multicultural campaigns for films that have generated a record-breaking $1 billion
at the box office. The award-winning agency’s credits include the blockbuster’s
"Harry Potter and the Deathly Hallows Part 2," "The Help," "The Hangover: Part II,"
"Red Tails," and "Safe House."
ABOUT AMA ATLANTA
AMA Atlanta is the 4th largest chapter in the American Marketing Association Family
– an international organization that consists of 40,000 professional marketers in
more than 100 countries in over 600 chapters.
Liquid Soul Media
404-892-2836 ext. 21
Liquid Soul Media is a full-service lifestyle marketing agency which has
successfully generated a record-breaking $1 billion for 13 number one blockbuster
movies. We're an award-winning agency whose credits include "Harry Potter and the
Deathly Hallows Part 2," "The Help," "The Hangover: Part II," "Red Tails," and "Safe
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