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(BLACK PR WIRE) – CINCINNATI--(BUSINESS WIRE)-- P&G’s My Black is Beautiful (MBIB) continues to drive its mission forward with its latest program, Imagine A Future, to empower young black girls to be their best selves through participating in the 2013 BLACK GIRLS ROCK!™ Awards. The BLACK GIRLS ROCK! organization is dedicated to promoting positive images of women of color in mass media.
The Imagine a Future Program launched in 2012 with the support of community organizations BLACK GIRLS ROCK! and the United Negro College Fund (UNCF), aiming to positively impact the lives of one million black girls over three years. This past April, the program sparked a national conversation surrounding beauty with the release of the Imagine a Future documentary, which followed Delaware teen Janet Goldsboro as she traveled to South Africa to examine the historical and current beauty and self-esteem issues that challenge black women and girls. Since its debut, the program has also worked to equip young girls with tools and solutions, such as scholarships, leadership camps, and online consumer interactive tools.
Now in its second year, MBIB is continuing its momentum by celebrating three dynamic young ladies at the 2013 BLACK GIRLS ROCK! Awards, each of whom is “Making A Difference” (M.A.D.) in her community. After identifying several social disparities, these M.A.D. girls – Brooklyn Wright, Mary Pat Hector and Ty-Licia Hooker – have created community-based initiatives that have already delivered positive impacts in their communities and on the socio-political landscape.
“There’s nothing more rewarding than being given the opportunity to honor young women who are committed to impacting their community,” said Tatyana Ali, actress, activist and MBIB ambassador. “We’re proud of the three role models we’re celebrating today, and we look forward to seeing how their efforts continue to make a difference and compel other young black girls to do the same.”
Brooklyn Wright, 11, of Atlanta, GA., is an award winning “earth saver,” who travels from school-to-school to share her passion for litter prevention. Wright will donate learning gardens to 10 schools this year and will have her first annual Earth Saver Girl day camp.
Mary Pat Hector, 15, of Atlanta, GA., founded “Youth Action USA” in an effort to take a stand against gun violence, bullying and youth issues. She also serves as the National Youth Director of National Action Network Youth Move, an organization founded by civil rights pioneer Reverend Al Sharpton.
Ty-Licia Hooker, 22, of Stockton, Calif., is president and founder of two community outreach programs. She influences at-risk youth through her programs STORM and the Summer Success and Leadership Academy, where an emphasis is placed on youth development and maturation.
“These three young ladies are the epitome of what the Imagine A Future program is all about, and it’s our privilege to honor them for their dedication, hard work, and strength,” said Grace Janes, brand manager, Procter & Gamble. “When we see exemplary examples such as these three amazing young girls, we’re encouraged that we can and will achieve our Imagine a Future mission to create a beautiful future for our young black girls. It’s our honor to know them and see them shine.”
Join us in celebrating the accomplishments of the M.A.D. Girls when the 2013 BLACK GIRLS ROCK! Awards airs on Sunday, Nov. 3 at 7:00PM/6:00PM Central on BET. Be the voice of change to inspire and empower one million black girls to believe their Black is Beautiful! Join MBIB on Facebook, Twitter, Instagram and YouTube to help us #ImagineAFuture.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About BLACK GIRLS ROCK!™
Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS ROCK!™ is dedicated to promoting positive images of women of color in mass media. BLACK GIRLS ROCK!™ Inc., is a 501(c) (3) nonprofit organization, that has been dedicated to the healthy development of young women and girls since 2006. BLACK GIRLS ROCK!™ Inc. seeks to build the self-esteem and self-worth of young women of color by changing their outlook on life, broadening their horizons and helping them to empower themselves. For additional information on BLACK GIRLS ROCK!™, visit
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.
Source: Procter & Gamble
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(BPRW) New Initiative Aims to “Imagine a Future” for One Million Black Girls over the Next Three Years
- Procter & Gamble’s My Black is Beautiful Partners with UNCF and Black Girls Rock! to Challenge the African American Community to Help Create a Beautiful Future for Black Girls -
(BLACK PR WIRE)–CINCINNATI--(BUSINESS WIRE)--Today, Procter & Gamble’s My Black is Beautiful (MBIB) announced Imagine a Future, a new initiative designed to positively impact the lives of one million black girls over the next three years. In collaboration with UNCF (United Negro College Fund) and Black Girls Rock! (BGR!), Imagine a Future will document the current state of black beauty with an in-depth look at the influences – people, fashion, music, education, pop culture – and provide tools and resources to foster a greater sense of self and confidence within the next generation of young black girls.
“My Black is Beautiful represents a community of over 600,000 strong who come together based on shared experiences and the desire to celebrate everything that makes black women beautiful,” said Linda Clement Holmes, Procter & Gamble, Chief Diversity Officer and Senior Vice President of Global Business Service. “The launch of Imagine a Future reflects a natural evolution of our mission to focus on both black women and girls. We are thrilled to partner with UNCF and BGR! to bring this new initiative to life through the development of much needed solutions for our young black girls based on the must-have conversations about beauty, self-worth and empowerment.”
All three organizations will come together at the Essence Music Festival (EMF) – the preeminent African American community education and entertainment weekend event – to kick off Imagine a Future with the announcement of several exciting opportunities for young girls throughout the country, including in EMF’s backyard, the New Orleans area. During EMF, P&G’s MBIB will distribute six book awards totaling $3,000 to black female students through the UNCF Empower Me Tour book award sweepstakes. Additionally, one New Orleans-based black female student will receive a $5,000 academic scholarship.
P&G's My Black is Beautiful and partners Black Girls Rock! and UNCF kick off Essence Music Festival 2012 with a scholarship presentation to New Orleans' First Lady, Cheryl Landrieu and Girl-Up New Orleans. (Photo: Business Wire)
“The Imagine a Future initiative is right in line with our mission to give African American students a fighting chance to succeed both academically and personally,” said Dr. Michael Lomax, President and CEO, UNCF. “We truly believe in creating strong minds, and we know the emotional health of our students is also a key success measure for them as they enter the post-college world. It is with great enthusiasm that we partner with Black Girls Rock!, as well as My Black is Beautiful to offer solutions for girls so they can become self-sustaining, happy leaders.”
Later in July, Black Girls Rock! will host their second annual Queens Camp for Leadership & Excellence in upstate New York. Fifty dynamic teenage girls between the ages of 13 and 17 from various socioeconomic and geographical backgrounds will experience this two-week summer intensive camp. Through workshops and activities the camp will foster self-confidence, leadership, sisterhood and community service.
“At Black Girls Rock!, we are committed to youth empowerment, mentorship and the positive portrayal of black girls and women in media,” said Beverly Bond, founder and executive director, Black Girls Rock! “We’re so excited to take the Black Girls Rock! movement to the next level by collaborating with both My Black is Beautiful and UNCF. Together, we will reach and broaden the lives of black girls through enriching educational opportunities as well as uplifting once-in-a-life time experiences that help give our girls a sense of pride, purpose and possibilities.”
The MBIB campaign launched six years ago to fuel a national conversation about African American beauty while encouraging women to become catalysts for change in their communities. The campaign has proved successful in building an engaging online and offline community of black women that celebrate everything that makes them truly beautiful. As a proud sponsor of the Essence Music Festival, Procter & Gamble leverages this engaging, high-traffic event to create unforgettable experiences with its supporting brands: CoverGirl® Queen Collection, Pantene® Relaxed & Natural, Clairol® Professional, Crest® and Oral-B®, Olay®, Gain®, Bounty® and Charmin®.
To learn more about Image a Future initiative and MBIB activities at Essence Music Festival, consumers are encouraged to visit:
Consumers can also join the movement on Twitter @MBIBMovement.
About Procter and Gamble
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit
for the latest news and in-depth information about P&G and its brands.
About UNCF (United Negro College Fund)
UNCF (United Negro College Fund) is the nation's largest and most effective minority education organization. To serve youth, the community and the nation, UNCF supports more than 60,000 students at over 900 colleges and universities across the country. UNCF supports education through scholarships and other programs, by supporting its 38 member colleges and universities, and by advocating for the importance of minority education. UNCF administers more than 400 programs, including scholarship, internship and fellowship, mentoring, summer enrichment, and curriculum and faculty development programs. UNCF institutions and other historically black colleges and universities are highly effective, awarding 21 percent of African American baccalaureate degrees. The UNCF logo features the torch of leadership in education and its widely recognized motto, "A mind is a terrible thing to waste."® Learn more at www.UNCF.org.
About BLACK GIRLS ROCK!
Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS ROCK!™ is dedicated to promoting positive images of women of color in mass media. BLACK GIRLS ROCK!™ Inc., is a 501(c)(3) nonprofit organization, that has been dedicated to the healthy development of young women and girls since 2006. BLACK GIRLS ROCK!™ Inc. seeks to build the self-esteem and self-worth of young women of color by changing their outlook on life, broadening their horizons and helping them to empower themselves. For additional information on BLACK GIRLS ROCK!™, visit