Toyota is playing the incentive game just like the domestics with their redesigned truck, increasing market share and racking up sales. Although the average Tundra retailed for $29,818, a substantial $1,358 more than its nearest competitor, the Honda Ridgeline, Toyota's average finance rate on a 60-month loan was 3.29%, almost 1% less than the light full-size duty truck segment.

And the average customer rebate offered on the Tundra was $2,809 last year, $566 more than what was being offered on the Chevy. To read more about the what consumers paid ( the average retail payment, the average finance rate, the average lease paymen , the average customer rebate) for the all of the light duty trucks last year, click here. You may be surprised by BlackEnterprise.com's findings!

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Article Source: JeffCars.com