“I want to sell my house in a buyers market. What suggestions do you have to help my house sell?” M.O.P (Marketing, Opportunity, Price)

Marketing - When buyers have the advantage, you must have the tools to expose your home to a broad range to potential clients, in recent years, most home sellers and agents have assumed that the internet is the only tool; however, any good agent should be able to produce a written plan with a strategy for success. As an agent, I have written a brochure on marketing your home that is available for free at www.BestCarolinaHousing.com . This brochure provides a comprehensive plan for internet marketing, print ads, and targeting clients that are relocating to the area. The brochure will also provide ideas to make your home more presentable to clients. These strategies can expose your home to 10,000 or more potential clients per month. As you proactively market your home, you will increase the likelihood that your home will sell at an acceptable price.

Opportunity – As the old saying goes, “luck is only opportunity meeting preparation”. As a home seller, you and your home must be ready for buyers at all times. As more buyers enter the housing market, they want to see clean well kept homes. On many occasions, sellers not allow buyers to view their home! This is a costly mistake; most buyers will never return to view your home and will opt to buy elsewhere.

Price – In a buyer’s market price is critical, your home must be priced competitively or it will not sell! As a seller, it is important to have an analysis of your home to determine the list price. Many agents will do a market analysis of your house by determine its list price; however, it is also a good practice to investigate the prices of homes that did not sell or have been on the market for a long time. This will allow you to determine a more realistic list price. This practice will also provide insight into how the market is currently viewing your community.

If you remember the simple acronym M.O.P you will be on your way to a successful sale in a buyers market.

Authors Bio:
James Smith is a Real Estate Broker with Keller-Williams Realty in Charlotte N.C. and holds a MBA degree and several Real Estate Designations and was recently awarded the 2008: Realtor Client Satisfaction award and is in the top 5% of all agents. James works with first time buyers, sellers, and move-up and relocation clients. James can be reached at 704-688-0436 or http://www.BestCarolinaHousing.com