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    Nielsen Introduces the New Black Power


    Today, the phrase Black Power takes on a new meaning. In the late 1960s and early 1970s, the Black Power Movement inspired racial pride and self-esteem amongst African-Americans and encouraged all Americans to acknowledge and embrace Black culture and heritage. Now Black Power also refers to the considerable economic influence of African-Americans.

    According to recent Nielsen reports, the buying power of African-Americans is $1.1 trillion and expected to grow to $1.3 trillion by 2017. That is significant economic influence wielded by 44 million Blacks in the U.S. In addition, African-Americans are conscious of how they spend their time and money, thus leveraging this purchasing power to ensure their economic impact is recognized and valued (See Nielsen’s videos here and here).

    The influence of Black Power increases exponentially when the overall impact that Blacks have on American popular culture is considered. A Nielsen report highlights that 73% of Whites and 67% of Hispanics believe that Blacks influence mainstream culture. This is evidenced by the success of recent television shows that feature Black actors and culturally relevant story lines. African-Americans watch nearly 200 hours of television per month, roughly 60 more hours than the total audience. The successful programming formula of inclusivity is an effective strategy for television producers, but it also is incredibly effective for reaching multiple audiences and testifies to the power of diversity.

    In addition, music by African-American artists consistently populates Billboard’s Top 20 albums chart. Youth is a key driver for specific music genres, and more than half of the Black population – 53 percent – is under the age of 35 (compared to 47 percent of total population). However, African-American youth aren’t the sole procurers of Black music. Hip-hop, in particular, has become an international, multibillion-dollar business reflective of the strong sway Black culture has on the music industry and its trends, thus providing additional proof of the far-reaching impact of today’s Black Power. Over the years, jazz, blues and R&B have had similar universal appeal.

    “African-Americans are increasing their consciousness of the power they yield in how they spend their time and money and how those decisions – whether it’s which television show to watch or which song to download – can be compounded and multiplied for maximum impact across diverse demographics,” says Cheryl Pearson-McNeil, Nielsen’s senior vice president, strategic community alliance and consumer engagement. “The Black Power Movement in the ’60s and ’70s led to significant and historical changes. That same type of conscious impact is achievable utilizing today’s platforms and tools,” she says.

    For more information on Nielsen’s latest African-American consumer report, “Power. Growing. Influential,” please click here.


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    Top Success Coach Jim Fannin Shares Five, 90-Second Rules

    Fannin shares thought management tools used by true champions to succeed at home and at work


    OAKBROOK TERRACE, Ill., Feb. 3, 2014 - The average American worker puts in 5.2 more hours per week than the average French worker, 4.1 more than the average German, and 2.6 more than the average Brit, according to a recent study by two European Economists at the Center for Economic Policy Research 1.

    "We're a nation of strivers," said Jim Fannin, a success coach who has been coaxing peak performance from blue-chip professional athletes, Olympians, and C-Suite executives from many of America's best-known companies for more than 35 years. "The great tragedy is that so many Americans of genuine ability never ask themselves the single most important question that would help make them happier at home and more productive at work."

    Those hungry for success would be wise to consider what true champions do differently than their less successful counterparts, he insists.

    "Can you think and work less while producing more at work and home? Absolutely. That's how the best in the world do it," Fannin said.

    Having coached an abundance of MLB All-Stars, NFL All-Pros and world-ranked golf and tennis professionals, Jim Fannin has made a life-long, detailed study of the champion's mind.

    "What surprises many is that an average performer can become outstanding by strategically investing just 3 percent of his or her day in focused 90-second bursts," said Fannin, who developed many of his 90-second tools and techniques while coaching seven professional tennis players - top 0 world ranking - to use the minute and a half between sets to get in the Zone.

    Fannin's private coaching clients have used the dozens of 90-second tools and techniques that are part of his thought management system to prevail in the moments that matter most. Fannin's powerful, proven rules have transformed an error-prone rookie shortstop into MLB's highest-paid player. They have helped an LPGA player to win her first major tournament.

    Five of Fannin's 90-Second Rules have also been quietly applied by ordinary Americans to rejuvenate marriages, restore strained relationships between parents and children, and create lives of simplicity, balance and abundance.

    The 90-Second Rule™ After Being Apart: Whenever you have been away from someone you care about for more than two hours, give him or her your focused attention for the first 90-seconds you are together. Look into his or her eyes long enough to discern their color. "Ninety seconds given to a spouse the moment you come through the door is as powerful as hours spent together later," Fannin said.

    Breathe Like a Baby: When you need to clear your mind and slow the game down, use this technique. Unhinge your jaw. Relax your shoulders. Place your palm on your stomach, inhale and exhale deeply. Feel the tension melt away as you count your breaths for 90 seconds.

    Go to Higher Ground: True champions do not let challenges in one arena of life affect performance in the other arenas. "Going to higher ground is a focused, 90-second weekly review of the written goals for each area of your life so that you have clarity and keep challenges in perspective," Fannin said.

    Isolate the Essential Skill: True champions think deeply about their craft so that they can enter the Zone. "The essential skill for a hitter in baseball is to hit the ball solidly with the barrel of the bat so that the ball gets past the defense before they can field it," Fannin said. Because they have isolated the key skill, every baseball player Fannin coaches steps into the batter's box and uses a simple affirmation. Just ask recent Hall of Fame slugger Frank Thomas and he'll respond, 'I hit solid.'

    Be the Palm Tree: When seconds count this tools works. True champions must sometimes absorb negative energy to stay in the Zone. "In the winds of a hurricane, the palm tree bends, but it does not break," Fannin said. "By visualizing a palm tree staying strong in the rain, a champion can keep harmful emotions in check."

    Fannin's 90-Second Rule thought management system includes dozens of easy-to-use techniques that have helped ambitious, disciplined people become true champions in every realm of their lives. To learn more, visit www.90secondRule.com.

    ABOUT JIM FANNIN
    Jim Fannin coaches champions. He has personally coached many of the world's best athletes and top business leaders for more than 40 years. From 26 MLB All Stars to Fortune 500 executives, Jim's client list is a who's who that includes best-selling authors, Hall-of-Fame pro athletes, Olympic medalists, and innovative business leaders. He is the author of S.C.O.R.E.® for Life, Pebble in the Shoe™ and 90-Seconds To A Great Relationship™ and the creator of the 90-Second Rule thought management system.

    1 "Americans work too long (and too often at strange times)". Hamermesh. D. & Stancanelli, E. (29 September 2014). http://www.voxeu.org/article/americans-work-long-and-strange-times


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    The 15th Annual DiversityInc Top 50 Companies for Diversity Competition Is Open for 2015 Submissions

    Over 1,000 U.S.-based Companies Compete for Placement on Annual Rankings


    PRINCETON, NJ (January 13, 2015) – Two months remain for companies hoping to land on this year’s DiversityInc Top 50 Companies for Diversity list to participate in the competition. DiversityInc’s Top 50 is America’s most sought after diversity recognition, with over 1,200 companies expected to participate. Any organization, for profit or not, with more than 1,000 employees can apply; the deadline is March 2, there is no fee and it is not necessary to do business with DiversityInc to earn a position on the list. The results will be announced at the annual DiversityInc Top 50 Dinner to be held in New York City on April 23, 2015.

    “Our competition is metrics based and the results are determined by computer analysis. The credibility of evaluation by measured results is what's driven the number of participating companies up over the years,” explained DiversityInc CEO Luke Visconti. “There is a dramatic difference in fairness between our Top 50 companies and the Fortune 500, and that reputation is driving decisions with recruiting, consumers, business partners and investors.”

    Novartis Pharmaceutical Corporation is the reigning No. 1 company from the 2014 DiversityInc Top 50.

    Data from the surveys will be used to determine the 2015 DiversityInc Top 50 list, as well as the 12 specialty lists (Top 10 for Recruitment & Retention, Supplier Diversity, Employee Resource Groups, Mentoring, Diversity Councils, LGBT Employees, People With Disabilities, Veterans, Regional Companies and Hospitals/Healthcare Systems, as well as Top 7 Utilities and 25 Noteworthy Companies).

    While the survey questions have not changed significantly since 2014, technological upgrades are making the process easier than ever. DiversityInc has redesigned the survey to simplify the user experience. Responders are now able to move through the various sections of the survey at their discretion, and can save their work, exit and return. Companies that participated last year will be able to see their 2014 responses on-screen as they fill out this year’s survey. There are four areas covered in the survey: recruitment, talent development, senior leadership commitment and supplier diversity.

    As always, there is no fee to participate in the DiversityInc Top 50, and every company that participates will receive a free report card on what they’re doing right and what they can do to improve. All participating companies’ names remain completely confidential unless they earn a spot on one of the top lists, and all survey answers are also kept private. The only requirement for entry is that the company has at least 1,000 employees in the United States. Companies with business relationships with DiversityInc do not receive any preferential treatment.

    DiversityInc also annually recognizes companies with Special Awards that go beyond the empirical data and show the substantive ways they connect diversity management to business results. The 2014 winners, announced last October, can be found here: http://www.diversityinc.com/previous-diversityinc-special-award-winners/.

    If you have questions about the process, please contact Top50@DiversityInc.com.

    About DiversityInc
    DiversityInc’s mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001, at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2015 Top 50 Companies for Diversity results will be featured on DiversityInc.com and in DiversityInc magazine. For more information, log on to www.diversityinc.com, https://www.facebook.com/DiversityInc, https://twitter.com/DiversityInc or http://www.linkedin.com/company/26561.


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    DiversityInc Presents Special Awards Honoring Extraordinary Companies for Diversity Management

    Leading U.S. CEOs and Chief Diversity Officers attend NYC awards dinner DiversityInc follows with full-day session today on culturally competent care in the healthcare industry


    New York (October 22, 2014) – DiversityInc announced honors last night for seven U.S. companies that showcase best practices for workplace diversity. Top executives from some of the largest and most successful companies operating in the United States accepted their awards at a dinner held at the New York Marriott Marquis. Suppliers, customers and employees also attended the conference and dinner to network and share best practices.

    The DiversityInc Special Awards winners are:

    • Global Diversity: Accenture Accepting Award: Stephen J. Rohleder, Group Chief Executive—North America

    • Supplier Diversity: Wyndham Worldwide Accepting Award: Stephen Holmes, Chairman and CEO

    • Mentoring: Sodexo Accepting Award: George Chavel, President and CEO

    • Diversity Councils: EY Accepting Award: Stephen Howe Jr., Americas Managing Partner

    • Diversity-Management Progress: Novartis Pharmaceuticals Corporation Accepting Award: Christi Shaw, President

    • Inclusive Culture: MasterCard Worldwide Accepting Award: Ajay Banga, President and CEO

    • Employee Resource Groups: Merck & Co. Accepting Award: Willie Deese, Executive Vice President and President, Merck Manufacturing Division

    “In order to earn one of our special awards, a company needs to demonstrate full commitment to diversity, starting at the top,” explained DiversityInc Founder and CEO Luke Visconti. “These companies have proven time and again that they get it. The executives who accepted the awards take a hands-on approach to priorities like building meaningful employee resource groups and supporting compensation incentives for meeting diversity goals.”

    Earlier in the day, DiversityInc hosted a conference on Building Your Diversity Brand: How to Improve Pipeline, Talent Development and Supplier Diversity. For a full agenda and list of speakers, presenters, and awardees, log on to: http://www.diversityinc.com/2014specialawardsagenda/ The event was made possible thanks to sponsors: AT&T, Caterpillar, Cox Communications, Marriott International, MasterCard Worldwide, Novartis Pharmaceuticals Corporations, and Wells Fargo.

    Today, DiversityInc hosts its 2014 Culturally Competent Healthcare Event. With panels, speakers and networking events, topics for the day include increasing the pipeline for minority physicians, using diversity as a driver to achieve better outcomes, addressing emerging patient needs, best practices for hiring and supporting veterans.

    For a full agenda and list of panelists, log on to: http://www.diversityinc.com/2014healthcareeventagenda/ The Healthcare event was made possible thanks to sponsors: Merck, Novartis, Novant Health, CVS Caremark, Mount Sinai, and Sodexo.

    About DiversityInc: DiversityInc’s mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001; at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2014 Top 50 Companies for Diversity results were announced on April 22nd and are featured at http://www.diversityinc.com/top50 and in DiversityInc magazine.

    For more information, log on to www.diversityinc.com, https://www.facebook.com/DiversityInc, https://twitter.com/DiversityInc, or http://www.linkedin.com/company/26561


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    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

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    Tips for Business Dinner Etiquette


    When an important client, customer, or even your boss invites you to a business dinner, it is not because he or she wants to feed you. As a guest, you are a valued table mate and your host is relying on you to bring more than your dazzling smile to the table. You have something valuable to offer and you can’t convey a powerful message if you are distracted by small details … like which is your salad fork and where you should put your napkin when you leave the table. Diane Gottsman, a national modern manners and etiquette expert, sought out industry leader, accomplished speaker, author and the owner of The Protocol School of Texas, has some important etiquette tips that can get you through any important business meal.

    Diane says it is crucial to remember that good manners are not about the food. She says knowing how to hold a knife and fork is much more than social graces – it allows you to give your full attention to your fellow guests, shows your boss how you will behave in front of a client and displays a quiet confidence that allows others to feel comfortable around you at the table.

    Some of Diane’s tips on what to do, and not do, at a business meal include:

    1. RSVP promptly. When you receive an offer that requires a formal response, don’t delay. It’s the first opportunity to show you are conscientious and respect the person extending the invite. Call, email or send back the response card within 48 hours of receiving the invitation. Only accept for the number of people invited – no “surprise” plus ones.

    2. Arrive on time. If the invitation says 7:00 p.m., don’t be tardy to the party. Light hordevours and cocktails will be served, followed by a sit down dinner approximately 45 minutes to an hour later. You mustn’t arrive just in the knick of time to sit down and E-A-T!

    3. Sing for your supper. The host invited you to the dinner party because he or she felt you had something valuable to offer to the celebration. Your job is to make your own introductions, meet people you don’t know, greet those that you do, and be interesting, as well as interested, in what others have to say.

    4. Dinner is served. At a social event, the man seats the woman to his right, and then follows with woman on his left if another gentleman has not seated her. Everyone at the table will remain standing until the host arrives and has taken his or her seat.

    5. Wait for the host. Before removing the napkin to your lap, or taking a sip of wine, pause for your host to take the lead. When the napkin is removed, follow suit. Your host may propose a welcome toast and it would be bad form to have finished your glass of wine before the meal had even begun.

    6. Bread on the left. How can something as simple as a small dinner roll throw off the entire table? One mis-step can start a roulette of mishaps! If someone drinks from your water glass, or eats from your bread plate, refrain from taking the persons next to you, starting a trend going in the wrong direction. Discreetly ask the server for another plate or glass, or put your bread directly on your entrée plate. The rule of thumb: Solids are placed on the left, liquids on the right – use your thumb and index finger to make a circle and your hands will make a B (Bread) and a D (Drink) as a reminder … hands under the table please!

    7. Outside – In. When in doubt as to which utensil to use first, follow the place setting and use the utensils furthest out, working in from course to course.

    8. Technology is not welcome at the table. The sound of a text or ringing cellphone during a meal is distracting and disrespectful to your host and fellow guests. Unless you are a doctor on call, or expecting a crucial message regarding someone’s health, turn your phone off and keep it out of sight. If you must have it at the table, place it on your lap with your napkin covering it. Never set it on the table.

    9. One thing at a time. Cut only one piece of food at a time. Bring it your mouth, chew and repeat. Avoid holding your drink in one hand, your dinner roll in the other as you are chewing, bringing your drink to your mouth to take a sip. Break off one small piece of your bread item, butter it and bring it to your mouth. Avoid “buttering up” the entire roll and eating it like a peanut butter and jelly sandwich.

    10. Keep the noise level down. Eating with confidence means you don’t bring a great deal of attention to yourself and your table manners. Avoid the obvious chomping, eating with your mouth open and blowing your nose at the table. More obvious attention getters are: Pointing with your utensils, using your fingers to push items on your fork, sopping up gravy and wiping your plate clean with your bread.

    Diane specializes in executive leadership and etiquette training, with clients ranging from university students to Fortune 500 companies, and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media. Her advice is backed by a Master’s Degree in Sociology with an emphasis on adult behavior. Visit http://dianegottsman.com/ and http://www.protocolschooloftexas.com/


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    NEW DATA: Is Race & Gender Equality Finally Driven By Online Investing


    Race and gender inequalities have existed for years in investing with white males typically leading the pack in both investing in new ventures, as well as in being able to easily access capital for their own ventures. Historically, females and ethnic minorities have either shied away from the investing game or were just left out of it altogether.

    But when crowdfunding was passed several years ago, it promised to be THE GREAT EQUALIZER – and new data now shows that crowdfunding is starting to deliver on this promise.

    EquityNet, a platform that has already raised more than $240 million dollars for emerging businesses, just released new data today showing a significant increase in women and minorities engaging in investing.

    Some of their insights include...

    Nationally, 98% of CEOs/founders in investment funding are male, leaving only 2% females. At EquityNet Crowdfunding Platform, females represent 20.7% of management teams, making the number on this platform over 10 times higher than at the average firm.

    On a national level, an average of 80% of managers in the investment funding world are white, with numbers around 1% representing blacks and 5%, Asians. At EquityNet, whites only make up 69.3%, meaning 7.4% of these CEOs/founders are black, 10.3% are Hispanic and 13%, Asian.

    In fact, UC Berkeley recently partnered with EquityNet to leverage the company’s extensive data for national research initiatives.


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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

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    Robin Wilson Home

    Countless small businesses dream of getting their products onto the shelves of the big box retailers. But, the hard part for those small businesses is turning that big dream into a reality. Where do you start? Do you have to know someone? It may feel like an uphill battle, trying to get big retailers to notice you, so how can a small business get the attention of the big guys?


    Robin Wilson is a successful entrepreneur who knows first-hand how to get it done. She started with nothing, and took her lifelong suffering from allergies and asthma to build a highly successful eco-friendly business, Robin Wilson Home, offering eco-friendly products and design to promote a healthy lifestyle. In fact, Wilson developed a line of hypoallergenic bed linens that are now lining the shelves of retail giant Bed Bath and Beyond and other major retailers. She also recently signed a deal to promote consumer giant Panasonic’s line of products for the home.

    Here are six of Wilson’s tips on what small businesses can do to get noticed by big retailers:

    - Create a niche product with a great story – For example, Wilson grew up suffering from asthma and allergies, so she knew she needed to make wellness the main focus of her business, her brand and her products. Wilson used her personal experiences and knowledge to create unique hypoallergenic pillows, comforters and mattress pads so that sufferers would no longer have to wheeze and sneeze while trying to sleep.

    - Build a platform – In order for a small business to get their product noticed by the big box retailers, they must first develop a platform to get their products out there to be seen, and heard. A big retailer won’t be interested in your product if only a few of your friends know about it. Small businesses need to come up with a marketing and media strategy so that they have a platform way before thinking about getting their products on superstore shelves.

    - Quality comes first – It has to be a quality product. Small businesses need to make sure that their product does what it promises. If it is good, the customers will come back and refer friends. If it is bad, the disappointed customers will tell even more friends.

    - Understand the customer – Who are you going after? Know the store and know the store’s customer. Small businesses must understand who shops at the chosen store, why they shop there and what types of products they want to buy in order to truly deliver.

    - Research and develop the right price point – Small businesses must determine whether the customer wants items at an affordable level or at an aspiration level. And in developing the price point, you must plan ahead to make sure that once you get it on the big box shelves that you won’t run out of stock.

    - Establish a consistent brand – Make sure your product and your company’s message are consistent and streamlined. From business cards, to social media, to workers’ uniforms, they should all send the same idea to customers.

    www.robinwilsonhome.com


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    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

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    Supplier Diversity Insights for Agency Professionals & Vendors

    Join Us for a Four-Part Webinar Series on MWBE Relationships from the Perspective of Key Stakeholders Get Valuable Resources for Your Business for Only $75. Register Now!


    Webinar 1: August 27, 2014 | 2:00 PM ET
    Unraveling the Supplier Diversity Process
    A step-by-step guide to creating a supplier diversity program.

    Webinar 2: September 25, 2014 | 2:00 PM ET
    Creative Entrepreneurship for MWBE
    Multicultural and women business owners share their experiences.

    Webinar 3: October 14, 2014 | 2:00 PM ET
    Client Insight
    What brands look for in their supplier chain as it relates to diversity.

    Webinar 4: November 13, 2014 | 2:00 PM ET
    Buying Creativity
    How agency creatives select new vendors to use on a project.


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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    (BPRW) Entrepreneurs: Submit Your Start-up for an Opportunity to Compete for $1 Million in Cash and In-kind Awards

    Women and minority entrepreneurs encouraged to join entrants from around the world to pitch their business to Midwest and national venture investors • Registration Deadline of July 23, 2014


    (BLACK PR WIRE) – DETROIT--(BUSINESS WIRE)-- Accelerate Michigan Innovation Competition (AMIC) today announced the upcoming application deadline for this year’s international business competition. Technology start-ups at the prototype stage or beyond are invited to applybefore July 23, 2014 to compete for a $500,000 Grand Prize and an additional $500,000 in prizes and in-kind awards.

    As part of this year’s competition, AMIC is making a concerted effort to reach out to the women and minority business communities for applicants. “NEI is committed to inclusion and social equity as a driving value and we’re excited that the competition, which we helped found, is engaging more broadly,” noted David Egner, Executive Director of the New Economy Initiative. “US small business is comprised of roughly 35 percent women and 10 percent minority lead companies. Accelerate Michigan is looking to engage entrepreneurs that are representative of the business community at large.”

    Since the competition’s inception four years ago, previous semi-finalists and finalists have raised more than $59 million in funding and created more than 600 jobs. “Our goal each year is to provide a platform for a broad range of entrepreneurs to showcase their work in front of top national venture capitalists,” said Lauren Bigelow, Executive Director of the Accelerate Michigan Competition. “We’re very proud of the impact that we’ve had on the broader tech entrepreneur community and the individuals involved with them.”

    Additional details regarding competition eligibility and participation can be found on the Accelerate Michigan website.

    bout This Year’s Competition
    The Accelerate Michigan Innovation Competition is aimed at fostering entrepreneurial growth throughout Michigan’s vibrant business community. Open to any early and/or late-stage businesses world-wide, competition submissions are accepted in the following sectors:

    • Advanced Materials

    • Advanced Transportation

    • Alternative Energy

    • Information Technology

    • Life Science

    • Medical Devices

    • Next Generation Manufacturing

    • Products and Services

    Competition Timeline

    • Submission deadline is July 23, 2014

    • Semi-finalist investor pitches will begin on November 4-6, 2014 with a 2-day pitch competition at the Westin Book Cadillac in downtown Detroit.

    • Accelerate Michigan 2014 will culminate November 6, 2014 where a $500,000 cash prize and an additional 10 awards totaling $500,000+ in cash and in-kind prizes will be presented

    About Accelerate Michigan and its Partner Organizations
    The Accelerate Michigan Innovation Competition (AMIC) is an international business competition celebrating its fifth year of connecting late-stage entrepreneurial companies with national and international investors. The competition showcases the best and brightest new businesses to angel venture capitalists in order to foster growth. Made possible by grants from the New Economy Initiative and the Michigan Economic Development Corporation’s 21st Century Jobs Fund and a collaboration with the Business Accelerator Network for Southeast Michigan, Accelerate Michigan has had an immediate and positive impact on the state’s economy, bolstering and advancing Michigan’s entrepreneurial ecosystem. For more information and to apply please visit www.acceleratemichigan.org.

    Follow AMIC onLinkedIn
    Follow AMIC on Facebook
    Follow AMIC on Twitter

    About the Michigan Economic Development Corporation 21st Century Jobs Fund
    Visit www.MichiganAdvantage.org

    About The New Economy Initiative
    Visit www.neweconomyinitiative.org Source: Accelerate Michigan Innovation Competition


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    POWERMOVES.NOLA ANNOUNCES WINNERS OF THREE $25,000 POWER PITCH COMPETITIONS, PLUS RECIPIENTS OF $50,000 FELLOWSHIP AND $25,000 CASH AWARD FROM RISINGSTARS BOOT CAMP DEMO DAY

    Launch of Initiative To Increase High Growth Minority Entrepreneurs July 4-5 Saw Minority Startup Executives Participate in Three Pitch Competitions, Two-Day Boot Camp Presented by Techstars


    July 8, 2014, New Orleans - PowerMoves.NOLA, the new national initiative focused on providing access to capital, connections and guidance to increase the number of America’s venture-backed minority entrepreneurs, has announced the results of its three $25,000 pitch competitions that were held July 4-5 in New Orleans. The initiative’s organizers also announced the results of the July 5 Risingstars Demo Day competitions, which included a $50,000 PowerMoves.NOLA fellowship, and a $25,000 cash award to a second company.

    PowerMoves.NOLA launched in media partnership with the 2014 ESSENCE Festival™ Presented by Coca-Cola® July 3-5, with a weekend chock full of events, including three Power Pitch competitions, during which 20 minority entrepreneurs in various stages of business development participated. The weekend also included a two-day Risingstars Boot Camp Presented by Techstars, in which early stage entrepreneurs received intense training and mentorship, culminating in a Demo Day presentation to a distinguished group of judges/investors. PowerMoves.NOLA’s presenting sponsor is Chevron, one of the world’s leading integrated energy companies.

    The winners of the Power Pitch competitions, the fellowship recipient and the Demo Day prize winner are (all awards are $25,000 unless otherwise noted):

    Chevron Power Moves Power Pitch at ESSENCE Festival™
    Olubunmi ‘Boomie’ Odumade, Co-Founder & VP of Engineering - Nexercise, Silver Spring, MD - a free app making healthy living a winnable game. Nexercise’s founders created the business based on the premise that exercise doesn’t have to be boring, and that people don’t have to drastically change their lifestyles to be healthy. Nexercise offers a new way to stay motivated, lose weight, and stay in shape by allowing consumers to play with friends, earn rewards, defeat challenges, and track their progress on the largest fitness mobile interactive game of its kind.

    $5000 ESSENCE Festival Audience Favorite – In addition to formally judged competition, the Chevron Power Moves Power Pitch also included a $5,000 prize to the audience favorite. This prize went to Delali Kpodzo, Co-Founder of We Are Onyx, the all-in-one online beauty platform dedicated to Black women.

    Liberty Bank “Angel” Power Pitch
    Candace Mitchell, Founder/CEO – Techturized Inc., Atlanta, was founded by hair enthusiasts who want to transform the hair care industry for women of color through science and technology. Their first solution is a mobile app called Myavana, a female social network which allows collaboration on hair care and styling issues through photo sharing, hair products, and profiles of stylists. www.myavana.com

    Entergy “Series A” Power Pitch
    Kellee James, Founder/CEO – Mercaris, Washington, DC, addresses the lack of basic market data available to participants in the $7 billion organic and non-GMO agricultural sector. Its trading platform provides up-to-date, accurate information on commodity market conditions, and allows buyers and sellers to meet on-line and trade. www.mercaris.com

    PowerMoves.NOLA $50,000 Fellowship Recipient
    Luke Cooper, Founder – Asurvest, Baltimore - a technology enabled Insurance & Financial Services Company, focused on average incomers. The company manages risk through insightful, data driven technology that meets consumers at key decision points. They integrate their product line with other funding and e-commerce sites through a single user interface. Cooper, who grew up in poverty and whose father was incarcerated for most of his life, ultimately used entrepreneurship as a tool for overcoming life’s biggest challenges. http://asurvest.com

    The PowerMoves.NOLA fellowship includes a $50,000 investment, technical assistance (marketing, legal, business strategy, etc.), assistance in closing an angel round, free or subsidized office space, and a roster of available high impact advisory board members and mentors. The fellowship also requires that 25% or more of their FTE employees live in the New Orleans region for at least a year, including a C-level executive.

    PowerMoves.NOLA Risingstars Demo Day $25,000 Award

    Bea Arthur, Founder – Prettypaddedroom, Brooklyn - transforms traditional therapy into a streamlined, HIPAA-complaint experience that is affordable and anonymous. Using the Digital Diary™—an interactive journal that facilitates written consultations with a potential client’s therapist of choice—clients can connect with an all-female team of licensed therapists anytime and anywhere. www.prettypaddedroom.com, Separately, Entergy and PowerMoves.NOLA announced the winners of Entergy’s Facebook-based consumer challenge in which Entergy awarded $5,000 prizes to two participating PowerMoves.NOLA startups who garnered the most consumer votes in the corporation’s Facebook-based challenge. One $5,000 award for a New Orleans-based business went to web-based employment business gotointerview.com, and the second $5,000 award for a business participating in the Entergy “Series A” Power Pitch went to Chicago-based Converse Point, which organizes and reduces clutter in electronic messaging systems.

    “This weekend was everything we hoped it would be for the entrepreneurs and for the potential investors who participated in our programs,” said PowerMoves.NOLA Founder Leslie Jacobs. “Now it is incumbent upon us to continue to support these companies, and spread the word about PowerMoves.NOLA, so we can grow the future pool of participants, and make a tangible impact on the number of minority-founded companies in the startup space.”

    “'The entrepreneurs who graduated from our inaugural boot camp, participated in our pitch competitions and won our pitch competitions demonstrate there is abundant untapped talent among minorities in the startup space,” said PowerMoves.NOLA President Earl Robinson. “The PowerMovesNOLA team and the New Orleans Startup Fund congratulate all participants and winners.”

    “Chevron is pleased to be the lead and founding sponsor of the PowerMoves.NOLA program and congratulates all the pitch winners,” said Chevron Gulf of Mexico General Manager of Public Affairs Sakari Morrison. “Together we can enable the economic inclusion of those who have been historically underserved and underrepresented. It is Chevron’s hope that our partnership will bring us one step closer to the goal of equal access to economic opportunity.”

    About PowerMoves.NOLA
    PowerMoves.NOLA is a national initiative designed to increase the number of America’s venture-backed minority businesses by leveraging the entrepreneurial ecosystem, resources and culture of New Orleans.

    Headquartered in New Orleans, PowerMoves.NOLA's mission is to deploy innovative ideas, fresh approaches, and an overall commitment to equity and diversity as a growth strategy to address the generational obstacles that prevent minority entrepreneurship. PowerMoves.NOLA can be found online and in social media at www.powermovesnola.org, @powermovesnola, Facebook, LinkedIn.

    About Chevron
    Chevron is one of the world’s leading integrated energy companies. Based in Covington, LA, Chevron’s Gulf of Mexico business unit has approximately 1,800 employees and approximately 2,000 contractors daily. Chevron is one of the largest producers and second largest leaseholder on the Gulf of Mexico shelf; and one of the top leaseholders in the deepwater Gulf of Mexico. More information about Chevron is available at www.chevron.com.


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    (BPRW) Wells Fargo, National Urban League & U.S. Hispanic Chamber of Commerce Partner to Empower Diverse Business Owners

    Launching national financial education series and grant programs during National Small Business Week


    (BLACK PR WIRE) – SAN FRANCISCO, May 13, 2014 – In recognition of National Small Business Week, Wells Fargo is partnering with the National Urban League and the U.S. Hispanic Chamber of Commerce (USHCC) to host a series of small business seminars and workshops nationwide. The workshops—including business resource fairs—provide attendees with information on the following topics: starting a business, access to capital, advice for young entrepreneurs, marketing, and social media strategies. The program is part of Wells Fargo’s annual Small Business Appreciation Celebration.

    Collectively, Wells Fargo has supported the National Urban League and the USHCC for more than a decade by providing programmatic support, funding and resources for members and constituents.

    As part of its relationship with USHCC, Wells Fargo and the USHCC Foundation offer the Chamber Training Institute (CTI) to chamber leaders throughout the year. The Chamber Training Institute series is held in six cities every other month throughout the year, and it offers executive level, two-day trainings in partnership with the University of Notre Dame’s Mendoza College of Business and the support of Wells Fargo.

    “At the National Urban League, we aim to provide businesses owned by people of color with the tools, guidance and resources needed to help them achieve long-term business success,” says Marc H. Morial, president and CEO of the National Urban League. “Our partnership with Wells Fargo has been instrumental in helping us support small businesses and thus encourages the kind of entrepreneurship that leads to asset-building and generational wealth.”

    Small business success is vital to the continued growth of the economy, but some small business owners may lack the resources or access to information that can guide them in reaching their goals.

    The joint program will provide educational resources and offer additional support for local programs benefiting diverse small business communities, such as the National Urban League’s Entrepreneurship Centers which are located in Atlanta, Chicago, Cincinnati, Cleveland, Houston, Jacksonville, Kansas City, Los Angeles, New Orleans and Philadelphia. These centers enable minority entrepreneurs to take advantage of new business opportunities and qualify for financing that will lead to high-level business growth through the provision of proper management skills.

    “We are very pleased to partner with Wells Fargo and the National Urban league on this nationwide effort. As the nation’s leading advocate for 3.2 million Hispanic-owned businesses, the USHCC recognizes the benefits such coalition-based initiatives provide for all American businesses,” said USHCC President & CEO Javier Palomarez. “We are delighted with the planned activities. These seminars and workshops are potentially transformative for entire communities. They empower local chambers and businesses with the networks, skills, and knowledge they need to scale their operations, create jobs, and enrich local economies.”

    In addition to the financial education series, Wells Fargo also introduced a broad multi-year initiative, Wells Fargo Works for Small BusinessSM, to deliver guidance and services to help more small businesses achieve financial success. The initiative includes WellsFargoWorks.com, an enhanced online resource for small business owners; and the Wells Fargo Works Project, an online video series – featuring true stories of five small businesses working with Wells Fargo to achieve their business goals – and a national contest where small business owners can compete to win $25,000 along with mentorship and tailored solutions for their business. Along with the Wells Fargo Works for Small Business initiative, Wells Fargo announced a goal to extend $100 billion in new lending to small businesses by 2018.

    “We want to provide small business owners with valuable information that is convenient and easy for them to access. It’s critical for us to support small business growth – from offering financial services to delivering educational resources and guidance, said Lisa Stevens, Wells Fargo’s head of Small Business and Pacific Midwest regional banking president. “We’re bringing in industry experts to share their knowledge and experiences directly with local business owners.”

    Small Business Workshops:

    • May 8— Morris County Hispanic American Chamber of Commerce, Morristown, NJ

    • May 13—Small Business Appreciation Day: Tools for Success (Las Vegas Urban League, Las Vegas, NV)

    • May 14—Running an Effective Small Business (Los Angeles Urban League, Los Angeles, CA)

    • May 15—Small Business Legacy Summit (Urban League of Philadelphia, Philadelphia, PA)

    • May 15— South Florida Hispanic Chamber of Commerce, Miami, FL

    • May 20— Greater Austin Hispanic Chamber, Austin, TX

    • May 21— Orange County Hispanic Chamber of Commerce, Santa Ana, CA

    • May 21— Fresno Area Hispanic Chamber of Commerce, Fresno, CA

    • May 21—Access to Capital Forum “Where is The Money” (Urban League of Greater Atlanta, Atlanta, GA)

    • May 21—Wells Fargo Small Business Appreciation Week Reception (Houston Area Urban League, Houston, TX)

    • May 28—Hispanic Chamber of Commerce of Metro Denver, Denver, CO

    About Wells Fargo Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,500 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With more than 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives and stories are also available at blogs.wellsfargo.com and at wellsfargo.com/stories.


    The National Urban League (www.nul.org) is an historic civil rights and urban advocacy organization dedicated to economic empowerment in historically underserved urban communities. Founded in 1910, and headquartered in New York City, the National Urban League has improved the lives of tens of millions of people nationwide through direct service programs that are implemented locally by its 95 Urban League affiliates in 36 states and the District of Columbia. The organization also conducts public policy research and advocacy activities from its D.C. based Washington bureau. The National Urban League, a BBB accredited organization, has a 4-star rating from Charity Navigator, placing it in the top 10 percent of all U.S. charities for adhering to good governances, fiscal responsibility and other best practices. Connect with the National Urban League on Twitter (@NatUrbanLeague).


    Founded in 1979, the USHCC actively promotes the economic growth and development of our nation's entrepreneurs. The USHCC advocates on behalf of nearly 3.2 million Hispanic-owned businesses that together contribute in excess of $468 billion to the American economy, each year. As the leading organization of its kind, the USHCC serves as an umbrella to more than 200 local chambers and business associations across the nation, and partners with more than 220 major corporations.

    For more information, visit www.ushcc.com

    Follow us on Twitter @USHCC


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    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

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    (BPRW) Wells Fargo launches Wells Fargo Works for Small BusinessSM

    Company sets five-year goal to extend $100 billion in new small business loans as part of initiative to help more businesses succeed


    (BLACK PR WIRE) – SAN FRANCISCO, May 1, 2014 – Wells Fargo (NYSE: WFC) is introducing Wells Fargo Works for Small BusinessSM, a broad initiative to deliver resources, guidance and services to help more small businesses achieve financial success. With the new initiative, Wells Fargo also is announcing a goal to extend $100 billion in new lending to small businesses by 2018.

    Wells Fargo Works for Small Business provides wide-ranging support for business owners throughout the U.S.to help them build knowledge, access capital and expand their community of support. Wells Fargo Works for Small Business encompasses the company’s commitment to helping small businesses grow.

    “Working with small business owners is one of the most important things we do at Wells Fargo. We know America needs small businesses to grow, add jobs and prosper for our economy to fully thrive,” said Lisa Stevens, Wells Fargo’s head of Small Business. “Through Wells Fargo Works for Small Business and our new lending goal, we want to provide the support small businesses across the country need to move forward.”

    “Wells Fargo Works for Small Business is our commitment to help small businesses in more ways than ever before. It encompasses the products, services and resources needed for small business owners to take the next step to reach their business goals,” said Jamie Moldafsky, Wells Fargo chief marketing officer. “Most importantly, Wells Fargo Works for Small Business is delivered every day by our bankers who partner with business owners to help them succeed financially.”

    For 11 consecutive years, Wells Fargo has loaned more dollars to America’s small businesses than any other bank (CRA 2002-2012). Wells Fargo also is the No. 1 SBA 7(a) lender in dollars for each of last five years and the first lender to approve more than $1 billion in SBA 7(a) loans in a single year.

    Key elements of Wells Fargo Works for Small Business include:

    WellsFargoWorks.com, an enhanced online resource that offers useful financial guidance on topics such as building credit and sustaining growth to help business owners increase their knowledge and confidence. The site includes hundreds of feature stories, informational resources and videos, featuring national small business strategy experts and business owners sharing their experiences.

    Wells Fargo Works Project, an online video series –featuring the true stories of five small businesses working with Wells Fargo to achieve their business goals – and a contest for small business owners.

    Online video series: The series chronicles the journeys of five selected business owners – customers of Wells Fargo – as they work to reach their goals with financial help from Wells Fargo and other small business experts retained by Wells Fargo. The businesses featured in the unique experience, offered by the Wells Fargo Works Project online video series, are: Universal Martial Arts Academy, San Francisco; EasyLunchboxes, Los Angeles; Zoey Van Jones Brow Studio, Pasadena, Calif.; Golden Harvest Foods, St. Paul, Minn.; North Pole Air Conditioning and Heating Services, Inc., Orlando, Fla.

    The Contest: Eligible small business owners nationwide will have the chance to compete in a contest where five finalists each win $25,000 along with mentorship and tailored solutions for their business, and a $5,000 charitable donation to a charity in their community. To enter, business owners must submit up to two and a half-minute video or 600-word essay responding to questions about their business. Twenty-five finalists will be selected to each receive $1,000 for their business. Five grand prize winners will then be selected from the 25 finalists. The contest runs from May 1 – June 30, and winners will be announced in September.

    • Wells Fargo is working with national business and community organizations, including the U.S. Hispanic Chamber of Commerce, the National Association of Women Business Owners, the National Urban League, U.S. Black Chambers, Inc., the U.S. Pan Asian American Chamber of Commerce, the National Gay and Lesbian Chamber of Commerce, and other trade associations that allow Wells Fargo to help provide financial education and resources focused on serving the needs of small businesses in diverse communities across America.

    Wells Fargo has one of the largest networks of team members serving the financial needs of small business owners nationwide. The company has approximately 32,000 bankers in its retail stores who help provide financial guidance to small business owners and consumers across the country, including small business specialists. Additionally, Wells Fargo has a team of Business Banking relationship managers in locations throughout the U.S., and phone bankers who serve small business owners 24 hours a day, 7 days a week.

    The launch of Wells Fargo Works for Small Business will coincide with the company’sSmall Business Appreciation Celebration, which runs May 1 – June 30. This annual event, which starts before National Small Business Week in May, highlights the accomplishments of small businesses and provides business owners with time- and money-saving offers on Business Platinum Credit Card with Rewards, Merchant Services and Business Payroll Services.

    Go to WellsFargoWorks.com to learn more about Wells Fargo Works for Small Business and how you could win the Wells Fargo Works Project experience for your business.

    About Wells Fargo
    Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,500 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With more than 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives and stories are also available at blogs.wellsfargo.com and at wellsfargo.com/stories.

    Cautionary Statement About Forward-Looking Information
    This news release contains forward-looking statements about our future financial performance and business. Do not unduly rely on forward-looking statements as actual results could differ materially from expectations. Forward-looking statements speak only as of the date made, and we do not undertake to update them to reflect changes or events that occur after that date. For information about factors that could cause actual results to differ materially from our expectations, refer to our reports filed with the Securities and Exchange Commission, including the discussion under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013, as filed with the SEC and available on the SEC’s website at www.sec.gov.


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    (BPRW) Nielsen Named to DiversityInc’s Top 50 Companies for Diversity List for 2014


    (BLACK PR WIRE) – NEW YORK--(BUSINESS WIRE)-- Nielsen, a leading global provider of information and insights into what consumers watch and buy, was named to DiversityInc’s 14th annual Top 50 Companies for Diversity list. More than 1,000 public and privately held companies competed for spots.

    “We are honored to be included on the DI Top 50, as this recognition is a testament to the focus we place on building a culture of diversity and inclusion at Nielsen,” said D. Sangeeta, chief diversity officer and executive vice president, Measurement Science, Nielsen. “As we look to further innovate and win in a truly global marketplace, our commitment to fostering an environment that values diverse perspectives, experiences and relationships is imperative to the growth and success of our business.”

    “Earning a spot on the DI Top 50 proves that management is paying close attention to the needs of their primary constituents—employees, customers and other key stakeholders,” said DiversityInc founder and CEO, Luke Visconti. “Companies with great reputations attract the best and most skilled employees who then create and deliver the best products and services. It’s a virtuous cycle that enables public companies on the DiversityInc Top 50 list to consistently outperform the major domestic stock market indices and privately held companies to surpass their peers.”

    The DiversityInc rankings are determined by an objective methodology that calculates factors such as Talent Pipeline, Equitable Talent Development (including commitments to mentorship and philanthropy), CEO/Leadership Commitment, and Supplier Diversity. The empirical data for the rankings is provided by a 300-question survey filled out by personnel at the participating companies. Survey participation is free to any company with at least 1,000 U.S. workers.

    For the entire Top 50 list, go to http://www.diversityinc.com/top50.

    About DiversityInc
    DiversityInc’s mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001; at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2014 Top 50 Companies for Diversity results are featured on DiversityInc.com and in DiversityInc magazine. For more information, log on to www.diversityinc.com, https://www.facebook.com/DiversityInc, https://twitter.com/DiversityInc, or http://www.linkedin.com/company/26561.

    About Nielsen
    Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

    Source: Nielsen


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    MORE THAN 750 BUSINESS LEADERS TO GATHER IN NYC FOR ANNUAL DINNER ANNOUNCING 2014 DIVERSITYINC TOP 50 COMPANIES FOR DIVERSITY

    Participation in the survey is at its highest ever, with more than 1,000 companies vying for a spot on the Top 50.




    PRINCETON, NJ (April 15, 2014) – DiversityInc, the most widely recognized and leading content provider and consultancy on the business of diversity, is preparing to announce its annual DiversityInc Top 50 Companies for Diversity list on April 22nd in New York. CEOs and Chief Diversity Officers will gather in New York City for an awards banquet and meetings to discuss strategies, resource groups, mentoring, talent development initiatives, supplier diversity, philanthropy and community outreach.

    The event will feature CNBC correspondent Melissa Lee as co-host with DiversityInc CEO Luke Visconti.

    This is the 14th year that DiversityInc is releasing its ranking of leading public and private companies on their commitment to workplace diversity. Executives will also be attending a sold-out Best Practices Conference regarding diversity management, at the Museum of American Finance, from 8:45am to 3:30pm.

    WHO: University of Maryland President, Dr. Freeman Hrabowski, an expert on educational inequalities, will deliver the keynote address.

    DiversityInc CEO, Luke Visconti, will announce this year’s Top 50 rankings.

    CNBC Correspondent Melissa Lee will serve as co-host

    More than 750 corporate executives from throughout U.S. will be in attendance.

    WHERE: Cipriani Wall Street -- 55 Wall Street, New York, NY

    WHEN: Tuesday, April 22, 2014

    5:30 – 6:30 pm Reception

    6:30 – 9:15 pm Dinner

    CONTACTS: To register for the DiversityInc Top 50 Dinner, click here

    For media inquiries, contact Carolynn Johnson, PR@DiversityInc.com

    MEDIA NOTE: Due to limited space, DiversityInc is unable to offer complimentary admission to the working press. A press release on the 2014 Top 50 winners will be issued after the event.

    DiversityInc: DiversityInc’s mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001, at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2014 Top 50 Companies for Diversity results will also be featured on DiversityInc.com and in DiversityInc magazine. For more information, log on to www.diversityinc.com, https://www.facebook.com/DiversityInc, or http://www.linkedin.com/company/26561.


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    SAFONIQUE

    Best In Clean – Best In Green




    Combining sustainable, all-natural ingredients with the function and effectiveness needs of a safe, 100% natural laundry detergent, Safonique is the revolutionary washing product and a must-have for every household. Founder of Safonique, Patricia A. Boswell, created the product over 15 years ago as an answer to busy family’s requirements for a safe and natural laundry detergent that gets the job done.

    With the aim of providing conscious consumers with a holistic, pure product, Safonique uses pure aromatherapy essential oils and all natural 100% biodegradable ingredients. The unique formula is safe for the entire family, and ensures 100% satisfaction with every wash.

    A 50 ounce environmentally friendly pouch of Safonique’s Natural Cleaning Power Eco-Friendly Lavender Sea Laundry Detergent retails at an affordable price point. Safonique, with its scent from pure essential oils, is hypoallergenic, highly effective ultra-concentrated cleaning power, non-toxic, eco-friendly by eliminating the use of enzymes, phosphates and residues that usually damage septic systems.

    Safonique is available today in over 600 locations including Wal-Mart, Shop rite and other retail destinations at amazon.com, walmart.com and www.safonique.com. A 50 ounce environmentally friendly pouch of Safonique’s Natural Cleaning Power Eco-Friendly Lavender Sea Laundry Detergent retails at an affordable price point.

     Safonique



    About Patricia A. Boswell
    Patricia is the creator of the international award-winning Safonique. Safonique is a powerful laundry detergent that is both hypoallergenic and all-natural. Patricia lives by the mantra, “I love Safonique, and I love my customers.” She first had the idea for an all-natural detergent in the early 1990s; her original mission was to target the baby market with a powdered detergent. While the early versions of the detergent were made in her kitchen sink, she always used pure essential oils – knowing that synthetic essential oils were a key agitator to sensitive skin. Safonique is a pure aromatherapy, environmentally friendly liquid detergent that’s safe for the entire family. Safonique’s exclusive formula delivers a powerful cleaning experience that your senses will love.

    In recognition of her innovative packaging and formula for Safonique, Patricia was asked to serve on Walmart’s Sustainable Value Network Team. She is a graduate of the Executive Certificate Program “Managing Sustainability” at Fairleigh Dickinson University where she served as the Chair of Fairleigh Dickinson University’s Institute for Sustainable Enterprise Business Incubator Advisory Council. Patricia previously worked for Avon Products, where she managed the production and product development of health, beauty and jewelry products.

    Patricia’s entire career is an example of a creative woman who is determined to follow her dreams and live in concert with her beliefs. Patricia is the full package. Patricia is an award winning business woman. A wife to a former college basketball coach, and a loving mother to two active children.


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  1. Advance Funds Network...
    Since 2007, we offer financing to small-medium sized businesses, providing them with additional funds through unsecured lines of credit, business cash advances, & unsecured business loans.
    http://www.advancebusinessfundsadviser.com

  2. African American Biographical Database ...
    African American Biographical Database.
    http://aabd.chadwyck.com/

  3. African American Black Magazine ...
    African American business magazine dedicated to educating and empowering Black professionals and small business owners.
    http://www.tnj.com/

  4. Africa Import Export Forum ...
    Africa Trade Forum and Network are dedicated to trade and import export opportunities from Africa towards Asia Pacific, Americas and Europe.
    http://www.export-forum.com/

  5. African Technology Forum >...
    African Technology Forum (ATF) publishes a unique magazine on science and technology in Africa.
    http://web.mit.edu/africantech/www/index.html

  6. Aloha Limousines & Yacht Charters ...
    Aloha is a minority owned business (African-American female). Our mission is to provide our clients with total customer satisfaction, providing quality services to the vacationer, working man, and the average family, allowing them a chance to experience luxury, at an affordable price.
    http://www.aloha-limos.com/

  7. Amazing Marketing Business Opportunities ...
    The empower network is an all in one blogging platforms that provides all members with a blog to increase online exposure to their business.
    http://www.iboplus.com/KRoss

  8. Ameriplan ...
    Katherine Ross, AmeriPlan Independent Business Owner
    http://www.iboplus.com/KRoss

  9. Anns Business Solutions ...
    If you are looking for recommendations on a Home Based Business or seeking to grow your existing business, we are your one stop source.
    http://www.annsbusinesssolutions.com/

  10. Ask Recy ...
    Community activist Recy Dunn answers questions about building your minority business.
    http://www.askrecy.com/

  11. Background Screening Solutions ...
    We provide employment and tenant background search packages for companies and associations.
    http://www.labssllc.com/

  12. BBNomics ...
    The purpose of BBNomics is to build a network, a group of individuals working together for mutual benefit.
    http://www.bbnomics.com/home

  13. BDPA ...
    BDPA (Black Data Processing Associates) was founded in 1975 in Philadelphia, PA and continues today to bridge the Digital Divide with its programs and services.
    http://www.bdpa.org/

  14. Black Business and Professional Association ...
    The BBPA serves to address equity and opportunity for the Black community in business, employment, education and economic development.
    http://www.bbpa.org/

  15. Black Business Builders ...
    A Black business and Consumer networking organization. The best money making business opportunity online.
    http://www.blackbusinessbuilders.com/

  16. Black Business Expo ...
    Black Business Expo.
    http://www.blackbusinessexpo.com/

  17. Black Business Journal ...
    Black Business Journal Magazine.
    http://www.bbjonline.com/

  18. Black Business List ...
    Directory offering free advertising, Listings in various business categories.
    http://www.BlackBusinessList.Com/

  19. Black Business Owners ...
    The Network Journal's 25 influential black women in business magazine launched in 1999 tells about the professional achievements of women in business.
    http://www.tnj.com/career/career-advice

  20. Black Business Planet ...
    Our mission is to stimulate an environment of African American entrepreneurship in the black community.
    http://blackbusinessplanet.com/

  21. Black Business Seminar ...
    Black Business Seminars are inspiring, motivating and educational events that teach Black people how to succeed.
    http://www.blackbusinessseminar.com

  22. Blackxchange ...
    The Black Business Information Gateway. A business networking site where you can let others know about your business. (SIGNING UP IS FREE)
    http://www.blackxchange.net/

  23. Black Family Network ...
    Finding Solutions To The Digital Divide.
    http://www.blackfamilynet.net/

  24. Black Owned NY ...
    BlackOwnedNewYork.com was created to increase the visibility of local black businesses in New York, including the 5 boroughs, Long Island, and upstate New York to allow for local economic collaboration and support.
    http://www.blackownednewyork.com/

  25. Black Pages ...
    African American Directory.
    http://www.blackpages.com/

  26. Black Shopping Channel ...
    The Black Shopping Channel has created an opportunity for aspiring African American Entrepreneurs to gain financial freedom by owning your own e-store on what is becoming the most viewed African American Online Mall in America.
    http://www.blackshoppingchannel.com/

  27. Blacks in San Antonio ...
    San Antonio's Largest Black Directory and Executive Listing.
    http://www.blacksinsanantonio.com/

  28. Black Speakers and Experts ...
    The National Directory of African American Speakers, Experts, and Professionals.
    http://www.blackexperts.com/

  29. Black Wall Street ...
    The Black Wall Street Merchants Association is a not-for profit enterprise that serves as an advocate for commerce in the African American community.
    http://blackwallstreet.org/

  30. Black Women Connect ...
    BlackWomenConnect.com is the #1 online community for African, Caribbean and African American women who are professionals, entrepreneurs, and business owners. Black women are one of the most wealthy and influential demographics on the planet. It's time we have our very own social network!
    http://www.blackwomenconnect.com

  31. BlackYellowPagesOnline.com ...
    Use BlackYellowPagesOnline.com - Black America’s Largest Business, News & Community Information Resource! Rated #1 by African Americans nationwide.
    http://www.blackyellowpagesonline.com/

  32. Central Florida Black Business ...
    Central Florida Black Business features Orlando events and Black businesses in the Orlando area. We promote Orlando events and Black businesses via many different channels including our partners, our website, newsletter, social media pages and internet advertising.
    http://www.cflblackbusiness.com/

  33. Cheap Business Cards ...
    Design your business cards online or upload your own design. Fast, easy and fun!
    http://www.CardsMadeEasy.com

  34. Concert Promotions: A Step By Step Guide ...
    Learn how to book successful shows without spending your own money. Get sponsorship ideas, marketing secrets and more.
    http://www.concertpromotions.net/

  35. Custom Made Publications ...
    Specializing in unique one-of-a-kind book marks, party favors, flyers, family history books, brochures, and invitations for all occasions. Experienced in designing PowerPoint presentations, church programs, newsletters, etc.
    http://custom-madepublications.com/

  36. Dallas Black Chamber of Commerce ...
    The Dallas Black Chamber of Commerce serves as an advocate for the creation, growth and general welfare of the African American business in the Dallas community.
    http://www.dbcc.org/

  37. dfwMinority.com ...
    dfwMinority.com is a free directory of minority and women based businesses in the Dallas/Fort Worth area. We have over 3000 businesses listed and growing.
    http://www.dfwminority.com/

  38. Diamond and Company ...
    Raising brand awareness takes vision, creativity and expertise. Diamond & Company, provides artist management, marketing and Public Relations services to a wide variety of clients.
    http://www.diamondandcompany.com/

  39. Diversity Information Resources ...
    Connecting Buyers with Diverse Suppliers.
    http://www.diversityinforesources.com/

  40. Ebony Pages - Atlanta Listings ...
    With over 600 listings to choose from, Ebony Pages is the most complete Atlanta area minority owned business listing.
    http://www.ebonypages.com/

  41. Ecommerce Black Owned Website ...
    This website was built to aid African Americans in spending and earning inside their own community.
    http://www.blackbuying.com/

  42. E-Jams Banner Plus Network ...
    EBPN is a free advertising service, created to help promote and create awareness of the many African-American web sites on the Internet.
    http://www.ejams.com/bp/

  43. Export Jamaica ...
    Export Jamaica facilitates trade between Jamaican and International businesses.
    http://www.exportjamaica.org/

  44. E-Z Web Marketing ...
    E-Z Web Marketing was developed to provide World-Class Online Marketing and Promotion solutions for upstart and fast-growing businesses. 100% black owned.
    http://www.onlinebizmarketing.com/

  45. FreelanceWriterChick.com ...
    FreelanceWriterChick.com provides 100% original and custom keyword rich content for your website, articles, blogs, ebooks and other writing projects, you receive full copyright to your content upon completion.
    http://www.freelancewriterchick.com/

  46. Government Grants ...
    Your step by step guide to get government grants.
    http://obamagrant.us/

  47. Hair Today...
    We are an organization of Licensed Professional Cosmetologists In New York State about 66 years old dedicated to unifying professionals and working to promoting and improving our Profession.
    http://sbcahair.hypermart.net/

  48. Home Based Online Business ...
    Free information on how to use personal touch and technology in building a home based business.
    http://www.homebasedonlinebusiness.ws/

  49. Hotcards.com ...
    Hotcards.com is the lowest cost full color printer in the nation, offering full color printing, graphic design and direct mail services.
    http://www.hotcards.com

  50. How to Become A Booking Agent ...
    Learn how to become a Booking Agent and start a profitable booking agency.
    http://www.becomeabookingagent.com/

  51. Image Of Perfection ...
    Image of Perfection is the industry leader in providing the highest quality Business Printing, Graphic Printing, Digital Printing, Offset Printing, Large Format Printing, Online Printing, T-shirt Printing, Book Printing and Discount Printing.
    http://imageofperfection.com/

  52. Indiana Black Expo ...
    Indiana Black Expo, Inc., has grown from a single annual event to a year-round, multifaceted community service organization with 13 chapters around the state of Indiana.
    http://www.indianablackexpo.com/

  53. In the Company of Sistas ...
    Your premiere women of color shopping resource.
    http://www.inthecompanyofsistas.com/

  54. iZaniaOnline ...
    An online networking community dedicated to accelerating the growth of Black-owned businesses.
    http://www.izania.com/

  55. Jackson and Tull ...
    Jackson and Tull provides a broad range of engineering and technical services. Jackson and Tull is involved in aerospace and aeronautics engineering.
    http://www.jnt.com/

  56. JDS Communications ...
    JDS Communications features BioCareersource offering biotech publications, biotech jobs and resources in the San Francisco area.
    http://www.jdscomm.com

  57. Juniques Marketing Television ...
    Actively promotiong African American Connection - Providing online web shopping from 1500 national retailers and local African American Business Owner around the United States.
    http://www.jusmcc.com/

  58. Juniques Multi Cultural Connections ...
    Site for people of color on the go and in the know providing local information about community events happening in southwest USA. ( arizona and california primarily).
    http://www.jusmcc.org/

  59. Kwame Building Group ...
    KWAME Building Group provides construction management services to public and private sector clients.
    http://www.kwamebuildinggroup.com/

  60. Leadership Development Training ...
    Ithaka Leadership Development Ltd specialise in Leadership Development and Management Training to directly improve organisational performance.
    http://www.ithakaleadership.co.uk/

  61. Leumas Security Services Inc. ...
    With over 17 years experience we are the #1 choice for Executive Security Guard Service in Hampton Roads and are expanding along the east coast.
    http://leumassecurity.vpweb.com/

  62. Los Angles Black Business Expo ...
    The official web site for the Los Angeles Black Business Expo and Trade Show.
    http://www.blackbusinessexpo.com/

  63. Little Africa ...
    Community for African American consumers & businesses.
    http://www.littleafrica.com/

  64. Mainstream Services Inc. ...
    Mainstream Services Inc. is a premier medical claims processing company. We meet the needs of any medical practice or specialty. We offer clients reliable, accurate, quality electronic medical billing services.
    http://www.msmbinc.com/

  65. Masai Design -Marketing ...
    Making people see you differently.
    http://www.masaidesign.com/

  66. Mbendi AfroPaedia ...
    Welcome to MBendi - Africa's leading business website.
    http://www.mbendi.co.za/index.htm

  67. Memphis Tennessee Carpet Cleaning ...
    Professional Carpet Cleaning in Memphis. We specialize in safe, dry carpet cleaning in Memphis and the Mid-south.
    http://memphiscarpetcleaningpro.com/

  68. MBNet ...
    Your Online Minority Business Community Network! Expand your business, locate capital, find buyers & suppliers! Free listing in our minority business directory.
    http://www.mbnet.com/

  69. Minority-Biz ...
    A business directory and consumer review publication that connects black owned businesses with consumers who actively support black owned businesses.
    http://minority-biz.com/

  70. Minority Professional Network ...
    Minority Professional Network. Very informative website for those in the business world.
    http://www.minorityprofessionalnetwork.com/

  71. M V Consulting, Inc. ...
    M V Consulting, Inc. is a diversified private company that maintains divisions in search engine optimization, online store, political and entertainment celebrity blogs.
    http://www.vassconsult.com/

  72. My Black Info ...
    Our Mission is to provide our community with the information and resources to become better citizens, parents and community leaders.
    http://www.myblackinfo.com/

  73. National Black Business Council ...
    The mission of the National Black Business Council, is to be catalyst and advocate for the creation and development of Black-owned businesses serving both domestic and global markets.
    http://www.nbbc.org/

  74. National Black Chamber of Commerce ...
    The NBCC reaches 95,000 Black owned businesses. There are 1 million Black owned businesses in the United States.
    http://www.nationalbcc.org/

  75. National Minority Supplier Development Council ..
    Providing a direct link between corporate America and minority-owned businesses is the primary objective of the National Minority Supplier Development Council.
    http://www.nmsdcus.org/

  76. Net-Crawler.org ...
    The Business Directory for Business.
    http://www.net-crawler.org/business.htm

  77. NMP Informaton Services ...
    NMP Information Services provides resources, support, advertising, to Businesses, Corporations, Communitues, Families, Kids & Shoppers nationwide.
    http://www.nmpinfo.com/

  78. Nubian Surfer ...
    Nubian Surfer - Black African-American Member Base Traffic Exchange.
    http://www.nubiansurfer.com

  79. OKI Commercial & Residential Cleaning ...
    O.K.I. Cleaning, offers real-world solutions for the janitorial needs of residential and small to medium businesses in the Ohio, Kentucky and Indiana region. Our knowledgable and experienced staff has and always will deliver impeccable results for your business.
    http://www.okistripwax.com/

  80. OneUnited Bank ...
    The largest African-American owned bank in the country, OneUnited focuses on developing the urban community and offering superior financial products.
    http://www.oneunited.com/

  81. People You Need to Know, Inc. ...
    Voted Atlanta's most elegant presentation of dentists, attorneys, real estate agents and physicians in the southeast.
    http://www.sparkplugpeople.com/

  82. P. Kimbro Group ...
    Think & Grow Rich: A Black Choice.
    http://www.denniskimbro.com/

  83. Power Tone Communications, LLC ...
    Power Tone Communications, LLC is a 100 percent minority-owned firm providing public relations, crisis management and event planning for businesses, political campaigns, churches and faith-based organizations.
    http://www.powertonecommunications.com/

  84. Precision Garage Door San Diego ...
    Precision Garage Doors has been providing expert garage door repair in the San Diego & Riverside CA area since 2001.
    http://garagedoorsocal.com/

  85. ReadyWriter Production Company ...
    Tracy L. Bell is an author and proprietor of RWPC, the website list her books.
    http://www.readywriterproductioncompany.com/

  86. Reddi Business Solutions ...
    Reddi Business Solutions is the intelligent, cost-effective and efficient business strategy of the 21st century, specifically for businesses or individuals needing occasional office support.
    http://www.reddibusiness.com/

  87. Rejoice Christian Ministry and Entertainment ...
    Welcome to our Community service and business Christian network for ministries, businesses and entrepreneurs who through our programs, services and events bring wealth to the body of Christ.
    http://rcmae.net/

  88. SandyKnows.com! ...
    SandyKnows.com! informational website, business and pleasure.
    http://www.sandyknows.com/

  89. Smartsley ...
    Provides business process outsourcing solutions for small/medium sized businesses as well as independent contractors and non-profit organizations.
    http://www.smartsley.com/

  90. SoHe Designs ...
    Home decor that embraces the art and culture of our African heritage. Dinnerware, bedding, pillows, bath accessories, ornaments. Most items made in America. Retailers and churches welcome.
    http://www.sohedesigngroup.com/

  91. Sonya A. Lowery ...
    Author of 'The Secret Language of Business Cards:' Image-Building Help for Small-Businesses.
    http://www.thesecretlanguage.com/

  92. Stiforp - Warren Enterprise...
    Earn more money than you can spend. Huge compensation plan.
    http://roycew.websiteaboutme.com

  93. Support Black Owned ...
    A directory of Services, groups, and businesses provided by Black people.
    http://www.supportblackowned.com/


  94. Tag Team Marketing ...
    TAG TEAM Marketing is an organization of positive Black people all over the world who are working together to promote Black Business Seminars and promote Black businesses.
    http://www.tagteammarketing.com

  95. Target Market News ...
    Target Market News The Black consumer market authority.
    http://www.targetmarketnews.com/

  96. Telishia Berry ...
    Professional Copywriter For Print and Online Communications, Search Engine Optimization, and More. Hire This Freelance Copywriter To Help Boost Your Business.
    http://www.telishiaberry.com/

  97. The Business of Black Film ...
    Our mission is to compile relevant secondary research data, apply critical analysis and provide an informed opinion on how such an industry may be brought about. Our content is aimed at producers, industry executives, investors, bankers, attorneys, CPAs, media organizations, corporate advertisers and anyone with a vested interest in seeing such an industry thrive.
    http://www.thebusinessofblackfilm.com

  98. The Comprehensive Database of Black Businesses ...
    We aspire to be the biggest platform of black business directories in the world
    http://theblackbusinesslist.thebusinessblender.com/

  99. TK Virtual Administrative Services ...
    We help businesses and individuals by providing virtual and remote administrative support, saving you time and money! We also offer small business consulting, business development, and procurement services.
    http://www.tkvirtualadmin.blogspot.com/

  100. Tough Inspectors Consulting ...
    ough Inspectors Consulting offers comprehensive restaurant and foster care inspections. Food safety.Food sanitation. Prices start as low as $55.
    http://www.toughinspectors.com/

  101. True Executives ...
    True Executives - Wealth Building Website for Urban America.
    http://www.trueexecutives.com/

  102. Truzion.com ...
    One People in Business, Culture, History An international online community for people of color which focuses on business promotion and cultural exchange.
    http://www.truzion.com/

  103. Write-On Consulting Firm ...
    WOCF offers several ways to help you get the funds that you need and want.
    http://success-secrets.ws/

  104. Yvonne E. White & Co. - Event Planning ...
    YEW & Co. has been in the business of event planning, party design and catering for twenty years.
    http://www.yewandco.com

  105. 4 You Essentials ...
    Our Business is to provide high quality products and reliable services for our customers. We hope you enjoy your visit to our web site. Please save us to your favorites and visit again soon for updates.
    http://www.4youessentials.com/



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