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    EBONY Magazine Partners with the W.K. Kellogg Foundation To Release the State of the Black Family Survey

    - Survey Reveals Black Family Concerns Regarding Race, Money, Education and the Economy -


    CHICAGO (April 1, 2014) — In the May issue of EBONY magazine, the publication partnered with the W.K. Kellogg Foundation (WKKF) to release the State of the Black Family Survey. In the study, a national sample of 1,005 African-American respondents identified job loss and financial insecurity as the number one issue confronting Black families.

    The survey polled African-Americans on their views on the economy, education, relationships, race relations, health care, employment, finances and media trends.


    The findings from the study revealed the following:

    · 84% of respondents says racial discrimination still pervades American society

    · 74% think society isn’t doing enough to support young men and boys of color.

    · Almost two-thirds of respondents say they are better off financially than they were five years ago, but 82% are concerned that Whites still make more than Blacks for doing the same jobs.

    · 52% see the media portrayal of African-Americans as generally negative.

    · 60% of respondents agree we are making progress in providing access to health care.

    · 50%, however, feel that we are losing ground in reducing the gap between rich and poor.

    · Almost 1/3 are concerned that their children are not getting a quality education.

    · 44% of survey respondents said they know someone that has been killed or committed suicide

    · 30% said “improving the creating more jobs/good paying jobs” as a top issue of concern.


    La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, noted that poll respondents expressed concerns about the impact of racial bias and the income inequality gap that is prevalent within the African American community, as well as other demographics in American society. "We have a lot of work to do in creating jobs and making sure that people of color receive the training and education needed to obtain those jobs," she said. "We believe the lack of employment is really critical and impacts a child's well-being and limits opportunities."

    She added that a recent study, ''The Business Case for Racial Equity," by the Altarum Institute with funding from WKKF underscores the potential benefits to business, government and the economy if racial inequities are addressed. "Discriminatory policies and disparities in housing, education, health and crime and justice are outlined and we estimate substantial economic benefits of racial equality, including an increase of almost $2 trillion in minority purchasing power and millions of job opportunities for college graduates.”

    Montgomery Tabron said that President Obama’s ‘My Brother’s Keeper’ initiative is bringing government, the private sector and non-profits together to address the obstacles faced by boys and young men of color. She said the initiative exemplifies the type of public-private partnerships needed to improve life outcomes for communities of color. “By directly engaging the business sector to promote racial equity,” she said, “we will create a healthier, better educated and more diverse workforce, help close the minority earnings gap, and provide an overall boost to the economy."

    Amy Barnett, the editor-in-chief of EBONY magazine, said, “For more than 70 years, EBONY magazine has been at the forefront of delivering important news that impacts the African-American community, and we are proud to have had the opportunity to partner with the W.K. Kellogg Foundation to release these results.” She continued to say, “As the curator of the African-American experience – past, present and future, it is important to shed light on these topics in order to address them properly.

    Readers can read the remaining results in the May issue of EBONY magazine, on newsstands now. Part two of the survey is scheduled for release in the June issue of the magazine.

    ###


    ABOUT The W.K. Kellogg Foundation:
    The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer Will Keith Kellogg is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to help break the cycle of poverty by removing barriers based on race or income that hold back children, so they can realize their full potential in school, work and life.

    The Kellogg Foundation is based in Battle Creek, Mich., and works throughout the United States and internationally, as well as with sovereign tribes. Special emphasis is paid to priority places where there are high concentrations of poverty and where children face significant barriers to success. WKKF priority places in the U.S. are in Michigan, Mississippi, New Mexico and New Orleans; and internationally, are in Mexico and Haiti.

    About EBONY:
    EBONY is the No. 1 source for an authoritative perspective on the African-American community. The monthly magazine, now in its 68th year, reaches nearly 11 million readers. EBONY features the best thinkers, trendsetters, hottest celebrities and next-generation leaders of African-Americans. EBONY ignites conversation, promotes empowerment and celebrates aspiration. Available nationwide on newsstands and the iPad, EBONY is the heart, the soul and the pulse of African-Americans.

    Follow us and tell us what’s on your mind: @EBONYMag on Twitter | EBONYMag on Facebook| EBONYMag.Tumblr.com on Tumblr| EBONY.com online

    EBONY: It’s more than a magazine, it’s a movement.

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    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

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    REPORT: The Demographics Of The Sunday Morning Political Talk Shows


    - **Full report:
    http://mediamatters.org/research/2014/01/30/report-the-demographics-of-the-sunday-morning-p/197783** -


    Throughout 2013, Media Matters has analyzed guest appearances on ABC's This Week with George Stephanopoulos, CBS' Face the Nation with Bob Schieffer, Fox Broadcasting Co.'s Fox News Sunday with Chris Wallace, NBC's Meet the Press with David Gregory, CNN's State of the Union with Candy Crowley, and MSNBC's Up with Steve Kornacki and Melissa Harris-Perry, political talk shows that often set the media and political agenda. Media Matters has previously released analyses of the first, second, and third quarters of the year. This item will be updated as Media Matters releases additional analysis of the 2013 gender, ethnicity, and ideological demographics of the guests.

    Findings include:
    White Men Represented The Largest Proportion Of Guests On Every Show

    White Men Represented The Largest Proportion Of Solo Interviews

    White Men Were Overrepresented On Broadcast And CNN

    More Than 70 Percent Of Broadcast And CNN Guests Were Men

    White People Were An Overwhelming Majority Of Broadcast And CNN Guests

    Top Ten Solo Interview Guests Are All Men, Only One Person Of Color

    White, Conservative Men Were the Largest Demographic Group On The Broadcast Sunday Morning Shows

    On Broadcast Shows, Republicans And Conservatives Hosted More Often Than Democrats And Progressives Overall Graphs and more detail may be found at:
    http://mediamatters.org/research/2014/01/30/report-the-demographics-of-the-sunday-morning-p/197783.

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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    Kiplinger Letter


    Shifting demographics spell big changes for the U.S. over the next few decades: By 2030, 17% of the population will be immigrants. By 2043, less than half of the population will be non-Hispanic white. Median age will gain two years over the next 17 and the number of people age 85 and older will soar. More than a third of Americans will live alone by 2030. The marriage rate will slide, but so will the divorce rate.

    This week’s Kiplinger Letter is a special four-page report on the changing demographics: How and where Americans will live in the coming years; the coming ethnic and racial profile; how the various age groups will stack up and much more. Plus, it explores how population trends will affect businesses, both as marketers and employers.

    Kiplinger.com

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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    African-Americans are the most likely to value postsecondary education, according to first-ever Houston Education Survey


    - Harris County residents clearly acknowledge importance of education -

    HOUSTON – (Nov. 12, 2013) – African-Americans are the most likely of all ethnic groups to emphasize the importance of postsecondary education, according to the 2013 Houston Education Survey. This and other findings were revealed in the first-of-its-kind report from Rice University's Kinder Institute for Urban Research.

    The survey offers a comprehensive look at Harris County residents’ attitudes toward education, their aspirations for their children, their evaluations of the public schools and their support for a variety of reform proposals.

    Importance of education

    One of the study's key findings is that African-Americans (at 90 percent) were the most likely to insist that success today requires education beyond high school, followed by Asians (at 85 percent) and Latinos (at 78 percent). Anglos (at 64 percent) were the least inclined to say that postsecondary education is necessary for success in today’s economy. Moreover, fully 92 percent of all parents with school-aged children (regardless of ethnicity) said they hoped their child will be able, at a minimum, to graduate from college.

    "The survey provides no evidence whatsoever to support the belief that blacks or Latinos do not value education as much as Anglos and Asians do," said survey author Stephen Klineberg, Kinder Institute co-director and Rice professor of sociology. "The educational disparities have much more to do with resources and income inequalities than with any presumed differences in aspirations or values."

    According to Klineberg, the coming together of globalization and automation has created a new kind of economy in Houston and America, one in which the good blue-collar jobs are disappearing and income inequalities are rapidly growing, predicated primarily on the attainment of high-quality education.

    Klineberg noted that Harris County residents now clearly understand these new realities, with more than three-fourths of the survey participants asserting that success today requires education beyond high school; less than a fifth believed instead that there are many ways to succeed with no more than a high school diploma.

    ”In the new economy, education matters more today than ever before in American history," said Klineberg. "If Houston’s young people, 70 percent of whom are African American and Hispanic, are unprepared to succeed in today’s knowledge economy, it is difficult to envision a prosperous future for the region as a whole."

    Quality of education

    The respondents were divided (48 responding “yes,” 46 percent responding “no”) on whether public schools in the Houston area "have enough money, if it were used wisely, to provide a quality education." The number calling for more spending climbed to 55 percent among those living in the service area of Houston Independent School District (HISD).

    "The public’s recognition of the need for additional funds was confirmed in the 2012 election, when a whopping 69 percent approved a $1.89 billion bond to upgrade or rebuild the HISD schools," Klineberg said.

    Survey participants who had children in the public schools were more likely than those without school-aged children to believe that the schools in their district have been getting better. They were far more inclined than those without school-aged children (by 74 to 57 percent) to give high grades (A's and B's) to the public schools in their district, and especially (with 85 percent A's or B's) to the schools their own children were attending.

    Educational disparities

    When asked about the importance of different factors that contribute to the educational achievement gaps, the respondents viewed parental involvement and student effort as more critical than the quality of teaching or the impact of poverty. Nevertheless, 80 percent cited differences in teaching quality and 72 percent thought that "poverty, crime and instability in the communities where the students live" were among the most important contributors to ethnic differences in educational outcomes.

    "Just 10 percent of Anglo children -- but more than a third of black and Latino children -- are living in poverty,” Klineberg said. "And these stark differences in income and wealth are surely critical factors in generating the achievement gaps."

    According to HISD records, fewer than 7 percent of all black and Latino high school seniors in 2011 scored at or above the level that indicates college readiness on standardized tests.

    "Because of inadequate preparation for college work, because so many also need to work while enrolled in classes and because of the continually increasing tuition costs coupled with inadequate financial aid, far too few of Houston’s young people are able to go to college or to make it through to graduation," the report said.

    Educational initiatives

    The survey asked about a variety of proposals for school reform. More than 60 percent favored spending more for after-school programs, for expanding the school day and year and for establishing more charter schools. The respondents gave their strongest support (at 70 percent) to "paying for universal preschool education to ensure that all low-income children are ready for kindergarten."

    "This represents a strong consensus on the importance of providing universal access to quality early childhood education," Klineberg said. "More generally, it reflects the broader finding that Harris County residents are increasingly coming to recognize the critical importance of improved education for Houston’s prospects."

    "Human resources are now more important than natural resources in building the conditions for prosperity," the report concludes. "If Houston is to succeed in this high-tech, global, knowledge-based economy, it will need to provide considerably greater access to quality education, starting in early childhood, proceeding through high school and college and into lives of continual learning."

    The Houston Education Survey is the second of three focused surveys that are together called the "SHEA" studies (Surveys on Health, Education and the Arts), which are designed to assess the experiences, beliefs and attitudes of Harris County residents with regard to these three critical areas of urban life. The separate surveys complement the annual Kinder Institute Houston Area Survey, which for 32 years has been tracking America's fourth largest city in the midst of fundamental transformation.

    The Survey Research Institute at the University of Houston conducted the interviews with 1,200 individuals between Jan. 29 and March 17, 2012. Seventy-two percent of the respondents were reached by landline and 28 percent by cellphone. The three SHEA studies were supported by a special grant from Houston Endowment Inc.

    For more information or to obtain a copy of the survey report, visit www.kinder.rice.edu.

    -30-

    This news release can be found online at http://news.rice.edu/.
    Follow Rice News and Media Relations via Twitter @RiceUNews.

    Related Materials:

    Stephen Klineberg bio: http://sociology.rice.edu/Content.aspx?id=122

    Kinder Institute for Urban Research website: http://kinder.rice.edu/

    Located on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation's top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is home to the Baker Institute for Public Policy. With 3,708 undergraduates and 2,374 graduate students, Rice's undergraduate student-to-faculty ratio is 6-to-1. Its residential college system builds close-knit communities and lifelong friendships, just one reason why Rice has been ranked No. 1 for best quality of life multiple times by the Princeton Review and No. 2 for "best value" among private universities by Kiplinger's Personal Finance. To read "What they're saying about Rice," go to http://tinyurl.com/AboutRiceU.


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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    (BPRW) Growth in Black Buying Power Continues


    - Nielsen and the National Newspaper Publishers Association (NNPA) collaborate for third report on African-American buying power, consumer behavior and lifestyle trends -

    (BLACK PR WIRE) – WASHINGTON--(BUSINESS WIRE)-- African-American buying power continues to increase and is expected to rise from its current $1 trillion level1 to $1.3 trillion by 2017, according to Resilient, Receptive and Relevant: The African-American Consumer 2013 Report. The report was released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy, in collaboration with the NNPA during the Congressional Black Caucus Foundation's 43rd Annual Legislative Conference.

    Highlights from the report include:

    • Fifty-three percent of the 43 million Blacks in the U.S. are under the age of 35, and the Black population has grown 63 percent faster than the general market population

    • Blacks watch more television (37 percent); make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28 percent) and spend more than twice the time on personal hosted websites than any other group

    • Although 81 percent of Blacks said they believed that products advertised using Black media are more relevant to them, only 3 percent or $2.24 billion of the $75 billion spent on television, magazine, Internet and radio advertising was with media focused specifically on Black audiences

    • How companies can avoid a “one-size-fits-all” approach to better connect with Black consumers

    The findings were announced by Cheryl Pearson-McNeil, senior vice-president, public affairs and government relations for Nielsen, Cloves Campbell, chairman of the NNPA, a 73-year-old federation of 200 Black community newspapers; and A. Shuanise Washington, president and chief executive officer of the Congressional Black Caucus Foundation.

    “The consumer insights this year are some of the most varied yet,” said Pearson-McNeil. “From store brand loyalty, to top watched television networks, which mobile apps are most popular, a deep dive into how Blacks spend their digital time, and how companies can reach 10 million Black consumers by developing a southern regional strategy – this year’s report is really a compelling read for both advertisers and marketers.”

    “This year, the report goes a step further and lists the premier 50 companies, in the top five categories committed to the Black community economically,” said Campbell. “This type of information helps the NNPA continue our efforts to create conscious consumers who better understand how their economic power has a direct impact on the marketplace overall and that kind of information is invaluable.”

    Beyond the business impact Blacks have on the economy, the report also provides more granular insights into its population growth, and demographic uniqueness, which was of particular interest to Washington. “The CBCFs mission is to advance the global Black community by developing leaders, informing policy and educating the public,” said Washington. “Nielsen's report will prove helpful as we continue our efforts to improve the socioeconomic circumstances of African Americans and other underserved communities.”

    To download a full copy of the report, please visit www.nielsen.com.

    About Nielsen
    Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

    About NNPA
    The National Newspaper Publishers Association, also known as the Black Press of America, is a 73-year-old federation of nearly 200 Black community newspapers from across the United States.

    Since World War II, it has also served as the industry’s news service, a position that it has held without peer or competitor since the associated Negro Press dissolved by 1970. In 2000, the NNPA launched NNPA Media Services – a print and web advertising – placement and press release distribution service. In 2001, the NNPA and its foundation began building the BlackPressUSA Network – the nation’s premier network of local Black community news and information portals. The BlackPressNetwork anchored by BlackPressUSA.com – the national web portal for the Black Press of America.

    For more information about the report and Cheryl Pearson-McNeil, senior vice president, public affairs and government relations, or to arrange an interview, contact: Jerry Thomas of Jerry Thomas Public Relations, 312.285.5166, jerry@jerrythomaspr.com, or Ivan Thomas at 847-863-1067, or ivan@jerrythomaspr.com.

    Other Report Highlights2:
    Top Five Advertisers for Media Focused on Black Audiences
    1. Procter & Gamble
    2. L’Oréal
    3. McDonald’s
    4. Unilever
    5. U.S. Government

    Top Five Quick Service Restaurant Advertisers
    1. McDonald’s
    2. Yum! Brands Inc. (parent company of KFC, Pizza Hut and Taco Bell)
    3. Doctor’s Association Inc. (parent company of Subway)
    4. Wendy’s
    5. Domino’s Pizza

    Top Five Quick Service Restaurants Blacks Visited in the Last Three Months
    1. McDonald’s
    2. Burger King
    3. Subway
    4. KFC
    5. Wendy’s

    Top Five Networks Watched by Blacks
    1. BET
    2. VH1
    3. TV ONE
    4. BOUNCE TV
    5. CENTRIC

    Top Five Programs Watched by Black Households
    1. ’13 BET Awards, BET
    2. Scandal, ABC
    3. Elementary - Super Bowl, CBS
    4. ’13 BET Awards After Party, BET
    5. Love & Hip-Hop Atlanta 2, VH1

    Top Five Primetime Programs watched by Blacks Ages 18-49
    1. Love & Hip Hop Atlanta 2, VH1
    2. Scandal, ABC
    3. Real Husbands of Hollywood, BET
    4. Real Housewives of Atlanta, BRAVO
    5. T.I. and Tiny 3,VH1

    Top 5 Social Media Sites by Age based on Time Spent
    Ages: 18-34 35-44 45-64
    1. Facebook Facebook Facebook
    2. Meetup Tagged Tagged
    3. Six Apart Tumblr Ning
    4. Tumblr Twitter Tumblr
    5. Twitter LinkedIn Glam Media Network

    Top Five Website Categories Visited By Blacks
    1. Education and Careers
    2. Entertainment
    3. Family and Lifestyles
    4. Corporate Information
    5. Government/Non-Profit

    Top 5 Preferred Travel
    Ranked By Unique Visits

    1. Google Maps
    2. MapQuest
    3. Priceline Network
    4. Expedia
    5. Yahoo! Local

    1 Selig Center of Economic Growth, 2012 2 Source: Top 5 Advertisers: Nielsen, 1/1/2011 – 12/31/2012; Television programs: Nielsen 12/31/12 – 6/30/12; Top 5 Quick Service Advertisers: Nielsen, 1/1/2013 – 3/31/2013; Quick Service Restaurants Blacks Visited: Nielsen, June 2013; Top 5 Networks: Nielsen, 12/31/2013 – 6/30/2013; Top 5 Social Media Sites: Nielsen, March 2013; Top 5 Website Categories: Nielsen, March 2013; Top 5 Preferred Travel Sites: Nielsen March 2013 Source: Nielsen


    Contact Information
    Nielsen
    Rebecca Roussell
    312-315-8616
    rebecca.roussell@nielsen.com


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    The articles on this website are provided for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents.

    No Implied Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.



    FIVE SURPRISING FACTS FROM THE PBS SPECIAL “RACE 2012”


    PBS premieres “RACE 2012,” a conversation about race and politics that documents the changing face of America and how that change may affect the country’s political future. The special is part of the PBS Election 2012 initiative and provides a frank, fast-paced, non-partisan look at the issue of race in the United States.

    RACE 2012
    PBS offers a sneak peek of fivesurprising facts from “RACE 2012”:

    ·   As recently as 1980, 80 percent of the United States was white. The 2010 census showed that the country’s overall population is now slightly less than 64 percent white.

    ·   In contrast to the 19th and 20th century move to change the names and cultural identities of U.S. immigrants to appear more “Americanized” or “white,” white Americans and African Americans increasingly are adopting Latino names and cultural touchstones to fit the diversifying communities in which they live. A growing number of African Americans in San Francisco’s Bay Area hold quinceañeras for their children, and have piñatas at their parties. AndEl Paso politician Robert O’Rourke, who is white and speaks fluent Spanish, goes by the traditional Latino nickname “Beto” and unseated a Latino incumbent in the Congressional primary.

    ·   Conservatives tend to assume AsianAmericans vote conservatively because as a group they’re considered hard-working, industrious and entrepreneurial –characteristics stereotypically associated with white Americans. Yet the Asian-American community consistently votes 2 to 1 for liberal candidates.

    ·   For the first time in 70 years, the majority of white parents believe their children will not be financially better off than themselves, while African Americans and Hispanics are now considerably more optimistic about the next generation.

    ·   Although Conservative policies are perceived as harder on immigration,inthe past few years the U.S.has had a record deportation level. In each year of the Obama administration, deportations outnumbered any year of the Bush administration.

    In an effort to educate, engage and inform voters as they head to the polls November 6, PBS will offer “RACE 2012” and its full complement of PBS Election 2012 programming and news coverage online at PBS.org. Video segments, full episodes and online-only content from PBS NEWSHOUR, FRONTLINE, NEED TO KNOW, and WASHINGTON WEEK with Gwen Ifill and National Journal, are included along with an interactive election map that lets viewers explore data on key issues affecting their regions. Statistics on unemployment, education, diversity and more are categorized by state and county, providing a closer look at how major policy issues impact their lives.

    Connect to “RACE 2012” on Facebook (Facebook.com/Race2012PBS) and Twitter (@PBSRace2012)

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    The articles on this website are provided for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content on this site or reliance by any person on the site's contents.

    No Implied Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.



    (BPRW) Report Reveals African-American Consumer Opportunities for Businesses


    - Nielsen and the National Newspaper Publishers Association (NNPA) collaborate for second installment of report on Black buying power, consumer behavior and lifestyle trends -

    (BLACK PR WIRE)--WASHINGTON--(BUSINESS WIRE)--A consumer group which continues to experience population growth, has unique generational behavioral trends and characteristics, and a projected buying power of $1.1 trillion by 2015, African-Americans are still a viable market segment full of business opportunities, according to the African-American Consumers: Still Vital, Still Growing 2012 Report released by Nielsen and the NNPA today.

    Released during the Congressional Black Caucus Foundation's (CBCF) 42nd Annual Legislative Conference, the report is the second of three annual installments of a collaboration between Nielsen, a global provider of information and insights into what consumers watch and buy, and the National Newspaper Publishers Association (NNPA), a 72-year-old federation of 200 Black community newspapers.

    Nielsen
    “Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair, Nielsen. “NNPA’s insertion of the report into its 200 publications allows Nielsen access to millions of African-American consumers, and allows us to share vital information that will help increase the awareness of Blacks’ consumer power.”

    The 2012 report highlights important subsectors of the population, unique lifestyles, purchasing and viewing habits, and also sheds light on the disparities in advertising dollars spent with African-American media.

    “Marketers underestimate the opportunities missed by overlooking Black consumers’ frustration of not having products that meet their needs in their neighborhoods. And companies that don’t advertise using Black media risk having African-Americans perceive them as being dismissive of issues that matter to Black consumers,” said Cloves Campbell, chairman, NNPA. “This report demonstrates what a sustainable and influential economic force we are.”

    The number of Blacks in America has reached almost 43 million. With a healthy representation of today’s population, coupled with an attractive collective buying power, businesses have opportunities to increase market share with Black consumers.

    Keeping the Black community informed and educated is one of the goals of the Congressional Black Caucus Foundation.

    “By providing a resource that demonstrates how we can use our collective buying power, we are providing a service that is beneficial to the individual consumer and our collective communities at the same time,” said Elsie L. Scott, president and CEO of CBCF.

    Collaborations with community organizations helps Nielsen establish a corporate reputation that is valued and trusted among consumers.

    “Nielsen’s collaborative efforts with organizations such as the NNPA and the CBCF demonstrates unity and reinforces the company’s credibility with Black consumers,” said Rev. Jacques DeGraff, co-chair, Nielsen’s external African-American Advisory Council (AAAC). “By engaging consumers in the conversation about economic power, the outcome can lead to improved products, more penetrating marketing messages and enhanced corporate/consumer partnerships in our communities,” said Victor Bulluck, co-chair, AAAC.

    Key insights from the report include:

    • Advertising spending in Black media totaled $2.10 billion in 2011, compared to $120 billion spent with general market media during the same time period.

    • 91% of Blacks believe that Black media is more relevant to them.

    • Brand name products represent 82% of Black households’ total purchases compared to 31% for private labels.

    • 81% of Blacks believe products advertised on Black media are more relevant to them.

    • 54% of African-Americans own a smartphone, a 21% increase from last year’s ownership.

    • 54% of the Black population is under 35; compared to 47% of the general population.

    • 48% of Black grandparents live with their grandchildren and serve as primary caregivers.

    • African-American Baby Boomers (45-64) spend more time at the stores or grocers, fast food restaurants and the gym, and they prefer television and print as primary media sources.

    • Generation Y (18-34) African-Americans are more likely to spend time at someone else’s home and select radio, mobile phones and gaming consoles as their media of choice.

    To download a copy of the report, please visit www.nielsenwire.com or www.nielsen.com/africanamerican.

    ABOUT NIELSEN
    Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

    ABOUT NATIONAL NEWSPAPERS PUBLISHERS ASSOCIATION
    The National Newspaper Publishers Association, also known as the Black Press of America, is a 72-year-old federation of more than 200 Black community newspapers from across the United States. Since World War II, it has also served as the industry's news service, a position that it has held without peer or competitor since the Associated Negro Press dissolved by 1970. In 2001, the NNPA, in association with the NNPA Foundation, began building the BlackPressUSA Network – the nation's premier network of local Black community news and information portals.

    Contact Information
    Nielsen
    Rebecca Roussell
    312-315-8616
    rebecca.roussell@nielsen.com

    ooOoo


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    Announcing The Mobile Consumer: African Americans, Movies & Mobile, A New Report by MocoSpace and Briabe Mobile


    More than any other ethnic demographic, African Americans use mobile phones to make movie plans

    LOS ANGELES / BOSTON – February 29, 2012 – African Americans are not only an important demographic of the US movie going population, but they are at the forefront of a new trend of using mobile phones to guide movie selection.

    African Americans attend movies more frequently than other ethnic demographics, including Hispanics and Caucasians. Now, research from a new study is showing that African Americans are more active than other demographics in using their mobile devices to find theaters, movie times and reviews. This insight comes from a survey of more than 1100 Americans who participated in research for a new report titled The Mobile Consumer: African Americans, Movies & Mobile. The study was conducted on MocoSpace’s diverse network of users, in partnership with multicultural mobile agency Briabe Mobile.

    African Americans, Movies & Mobile
    Based on the results from a June 2011 survey, the study revealed that 66% of African Americans go to the movie theater at least once a month, and 19% see movies three times a month - and they are relying on their mobile phone in the movie selection process. The vast majority - seventy percent - of African Americans surveyed used their phone to help choose a movie within 8 hours of actually attending the movie.

    Another key finding of the survey is that African Americans use their phones for almost every part of the film-discovery process. Sixty-eight percent use their mobile devices for overall movie planning. Of those:

    o 69% use their mobile devices to find show times and locations;
    o 35% use it to view trailers;
    o 34% use it to get reviews; and
    o 28% use it to discover movies.

    The study also revealed that mobile ads are extremely effective with this demographic. African American consumers are more likely to take action as a result of mobile advertising than any other ethnic group. Survey participants were asked: ‘When using your mobile device what influences you to see a movie?’ and 41% of African Americans reported that that mobile ads influence their decision. Comparatively, 40% of Hispanics claimed that mobile ads influenced them, while only 31% of the general market said the same.

    Of the mobile ad types, mobile search ads saw the greatest response; 45% of African Americans said mobile search ads influenced their decision, with mobile banner ads coming in second at 39% and 28% saying SMS ads made them want to see a film.

    "The African American demographic has proven to be early adopters in many areas of mobile - from social networking to gaming to entertainment. With smartphone penetration growing rapidly, we expect to see these already high levels of engagement increase even more this year," says Justin Siegel, CEO and co-founder of MocoSpace.

    As movie studios look to boost their box office, this data illustrates that African Americans are a driving force for ticket sales. The mobile device and mobile media is a huge opportunity for advertisers and marketers to engage this audience and drive them to theaters.

    “This report provides invaluable insights for the entertainment industry and marketers,” states Briabe Mobile CEO James Briggs, “as it highlights the immense opportunity of leveraging mobile strategies to attract African American movie-goers.”

    Interested parties can download the full report at: http://www.briabemobile.com/Info-Center/Research

    About Briabe Mobile
    Briabe Mobile, Inc., is an award-winning full-service, multicultural mobile marketing agency. Since 2005, Briabe Mobile has been the leader in innovative, targeted mobile marketing and advertising campaigns that help brands capture and engage their diverse consumer audiences – including Hispanic, Asian and African American ethnic groups – using mobile devices. Briabe Mobile helps brands leverage mobile platforms to connect with their target customers via unique solutions and campaigns that complement their existing marketing efforts. For more information, visit www.briabemobile.com or follow us at http://twitter.com/briabemobile

    About MocoSpace
    MocoSpace is the largest HTML5 mobile gaming community in North America, with twenty-five million registered users. Every day, users spend more than one million hours on MocoSpace, and one million games are played. For a young, multicultural, on-the go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying connected. MocoSpace is free and available on any Web-enabled mobile phone in the world. Launched in 2005, MocoSpace is based in Boston, Mass., and is backed by General Catalyst and Softbank Capital. For more information, visit http://www.jnjmobile.com

    Follow MocoSpace on Twitter: http://www.twitter.com/mocospace

    CONTACTS:
    MocoSpace:
    Rachael Himsel Nunez
    VSCpr for MocoSpace
    rachael@vscpr.com
    415.677.9125 x 257

    Briabe Mobile
    Meeta Chawla
    Meeta.chawla@briabemobile.com

    ooOoo


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    No Implied Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





BLACK/AFRICAN AMERICAN DEMOGRAPHICS
   

  1. Adolescent Sexual Behavior - Demographics ...
    Advocates for Youth is dedicated to creating programs and advocating for policies that help young people make informed and responsible decisions about their reproductive and sexual health.
    http://www.advocatesforyouth.org/publications/factsheet/fsbehdem.htm

  2. African-American Demographics 1950-2000 ...
    Interactive map application shows how the African-American population distribution has changed at the county level over the past fifty years.
    http://www.fairdata2000.com/Projects/Historical/index.html

  3. African American Online Population Is Growing ...
    The African American community is active online as the demographic joins the wired population.
    http://www.clickz.com/showPage.html?page=3555061

  4. African-American Population ...
    Blacks in U.S Population, black statistics, African-American populaton.
    http://www.infoplease.com/ipa/A0922246.html

  5. AllBusiness.com ...
    AllBusiness.com helps entrepreneurs, small and growing businesses, consultants and business professionals save time and money by addressing real-world business questions and presenting practical solutions.
    http://www.allbusiness.com/african-americans/4972607-1.html

  6. Arizona Electronic Atlas ...
    To explore the distribution of various ethnic groups within Arizona and to consider the historical, social and economic factors which contributed to these patterns.
    http://atlas.library.arizona.edu/ethnic_demographics_module.htm

  7. BD-New Demographics ...
    Hispanic Youths Outnumber Blacks.
    http://www.blackdirectory.net/Blackdirectory/hispanicyouth.html

  8. BlackCityInfo.com ...
    BlackCityInfo.com is dedicated to promoting black-owned enterprises by assisting business owners, organization leaders and the like in receiving as much exposure as possible through disseminating information about themselves via the world wide web with no cost incurred by the listee.
    http://www.blackcityinfo.com/

  9. BlackDemographics.com ...
    This site provides interesting facts and statistics about the Black or African American population nationwide as well as is individual metropolitan areas. This is your blueprint for Black America.
    http://www.blackdemographics.com/

  10. Census Bureau ...
    Census Bureau Minority Links for Media, Blacks or African-Americans.
    http://www.census.gov/pubinfo/www/NEWafamML1.html

  11. Highest Percentage of Blacks in Ten Cities ...
    Ten Cities of 100,000 or More with Highest Percentage of Blacks or African Americans, 2000.
    http://www.infoplease.com/ipa/A0884135.html

  12. Library System ...
    Library System - Howard University: Assist: Guides: African American Internet Links.
    http://www.howard.edu/library/Assist/Guides/Afroam.htm

    Migrations: The African-American Mosaic ...
    This exhibit marks the publication of The African-American Mosaic: A Library of Congress Resource Guide for the Study of Black History and Culture.
    http://www.loc.gov/exhibits/african/afam008.html

  13. Sociation Today ...
    Changing Demographics of African Americans and Hispanic/Latinos in the Charlotte Region of North Carolina.
    http://www.ncsociology.org/sociationtoday/v32/charlotte.htm











 




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