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    SURPRISE ICELANDAIR STOPOVER FOR STUNNED PASSENGER VIEW KAT’S SURPRISE 48 HOUR ADVENTURE HERE: KAT'S SURPRISE ICELANDAIR STOPOVER

    www.icelandair.com/surprisestopover #MyStopover


    New York, N.Y. September 26, 2014 - Icelandair releases new short video today showing a passenger sampling the delights of Iceland in a 48-hour stopover to launch the #MyStopover campaign. The short video of a passenger getting the thrill of her life as she was treated to a surprise, two-day stopover in Iceland. The two-minute video shows her arriving at Keflavik Airport for what she thinks is a short connection on the way to her final destination. Instead she is greeted with the most unbelievable welcome by a host of Icelanders ready to show her everything that the country has to offer. Shocked and excited, she is then whisked off on her own personalized itinerary.

    VIEW VIDEO HERE: KAT’S SURPRISE ICELANDAIR STOPOVER

     SURPRISE ICELANDAIR STOPOVER FOR STUNNED PASSENGER



    The footage features Kat, a photographer from Seattle who is traveling to London, as she embarks on her own surprise journey around Iceland reconnecting with her love of food. Once she recovers from the initial shock of her welcome, Kat is taken on a gastronomical journey. From cooking organic lamb and rye bread in a geothermal hot spring, to picking wildcrowberries and bramble berries, to relaxing in a secret geothermal lagoon, Kat had the time of her life.

    During her adventure, Kat comments that her experience in Iceland has not only ‘changed’ her, but also provided the chance to reflect on what’s important, “which is being open and enjoying opportunities as they’re presented to you.” The release of the video highlights the unique Icelandair Stopover, which, since the 1960s, has given transatlantic passengers the opportunity to explore a new destination as part of their trip, for up to seven nights at no additional airfare. Kat’s adventure is just the first of many surprises to come. From now through the end of the year, Icelandair is giving passengers the chance to win their very own surprise Icelandair Stopover. For more information on the #MyStopover campaign and how you can nominate someone for an Icelandair Stopover, visit www.icelandair.us/stopover or www.icelandair.com/surprisestopover.

    AMERICANS SEEK MORE EXCITEMENT IN THEIR LIVES

    New York, NY September 25, 2015 - Research reveals that 73% of Americans crave spontaneity, with time and money the biggest barriers to a fulfilled life as trend towards stopover vacations takes flight. A report released today by Icelandair revealed that over three quarters (86%) of Americans are searching for more excitement, with 73% wanting more spontaneity in their lives. The research coincides with the release of a short video from Icelandair that shows a passenger getting the shock of her life as she is treated to a surprise, two-day stopover in Iceland.The two-minute video shows the passenger arriving at Keflavik Airport for what she thinks is a connecting flight. Instead she is greeted by a host of Icelanders ready to show her everything that Iceland has to offer. Stunned and excited, she is then whisked off on her own personalized 48-hour adventure. The research also reveals:

    • 73% of Americans lack spontaneity
    • 86% crave more excitement in their lives
    • Biggest barriers to change are lack of money (73%) and time (31%)
    • 69% said they struggle to find the time to do the things they love
    • 72% worry that they aren’t seeing enough of the world
    • 78% would consider a stopover destination as a way to bring more excitement to their travels

    Helgi Mar Bjorgvinsson Senior Vice President, Sales and Marketing, Icelandair comments: “Icelandair has offered passengers the ability to stopover in Iceland since the 1960s. For those that seek excitement and adventure, an Icelandair stopover is a great opportunity to visit our beautiful home en route to your final European destination.” Icelandair’s research and video highlight the unique Icelandair Stopover service, which not only gives passengers the time to experience Iceland as part of their trip for up to seven nights at no additional airfare, but also gives them time to rediscover their passions. With a host of adventures on offer, from swimming in the Blue Lagoon, to exploring a volcano tour, to searching for the northern lights, Iceland is an ideal stopover destination.

    Kat’s adventure is just the first of many surprises to come. From now through the end of the year, Icelandair is giving passengers the chance to win their very own surprise Icelandair

    Stopover. For more information on the #MyStopover campaign and how you can nominate someone for a surprise Icelandair Stopover, visit www.icelandair.us/stopover or www.icelandair.com/surprisestopover.

    Further research findings

    The study of 500 Americans revealed 86% have moments where they feel fed-up with their life, with 49% going as far as to say they feel ‘completely bored’. Being stuck in an endless

    loop of the same daily routine is the biggest cause of boredom for two thirds of adults, while another 43% put it down to the daily grind. More than four in ten say it’s their job and career which leaves them uninterested in their life, with 36% fed up of their social life. Top 10 areas of life Americans are most likely to find tiresome are:

    1. My job
    2. My commute
    3. My relationship
    4. My family life
    5. The daily grind
    6. Not having enough experiences
    7. Doing the same thing everyday
    8. My social life
    9. My friendships
    10. My hobbies

    Icelandair offers services to Iceland from Boston, New York-JFK, Washington, D.C., Seattle, Denver, Toronto and Edmonton, with seasonal service from Newark, Minneapolis-St. Paul, Orlando Sanford, Portland, Vancouver, Halifax, and Anchorage. Connections through Icelandair’s hub at Keflavik International Airport are available to more than 20 destinations in Scandinavia, the U.K. and Continental Europe. Only Icelandair allows passengers to stopover in Iceland for up to seven nights at no additional airfare. For additional information about Icelandair’s fares and vacation packages to Iceland & beyond please visit us at www.icelandair.com or by calling (877) I-FLY-ICE.

    Icelandair Media Contacts:
    Marilyn Lopez
    917.209.9514
    Mlopez@marilynpr.com


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    (BPRW) Nielsen and Essence Collaborate for One-of-a-Kind Custom Study on African-American Consumers


    (BLACK PR WIRE) – WASHINGTON--(BUSINESS WIRE)--At 87%, the majority of African-American consumers surveyed feel ethnic recognition and cultural identity are important – indicating opportunities for companies to connect with this group on multiple levels according to Powerful. Growing. Influential. The African-American Consumer 2014 Report, jointly released today by Nielsen and ESSENCE.

    Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, surveyed more than 10,000 online and in-person participants during the 20th ESSENCE Festival presented by Coca-Cola® in New Orleans, to uncover what matters most to African-American consumers and key drivers of their purchasing and viewing habits.

    “The ESSENCE Brand is strong in the African-American community,” said Cheryl Pearson-McNeil, senior vice president, U.S. Community Alliances and Consumer Engagement, Nielsen. “This relationship has offered a successful cross-platform engagement opportunity to reach and listen to thousands of African-American consumers across the country.”

    Media Consumption
    The fourth report presented new insights on Blacks’ media consumption particularly in radio and an affinity for African-American focused media. Ninety-two percent of African-Americans surveyed tune in to radio each week and the top-ranked radio formats included Urban Contemporary, Adult Urban Contemporary and Rhythmic Contemporary. Fifty-nine percent of African-Americans agreed that advertisers in Black newspapers know how to connect with the African-American audience.

    African-Americans continue to over-index in real-time television viewing, and watch nearly 45 hours per week, which is about 14 more hours weekly than any other group. And 52% of affluent (annual incomes of $50,000+) African-Americans agreed that advertising in culturally relevant magazines provides useful information about products and bargains. African-Americans are heavy users of smartphones and have high participation rates on social media. Smartphone penetration for Blacks is at 78%. Blacks also feel their expression on social media provides a strong connection to their favorite brands and 81% are more likely to support brands or their favorite company via social channels.

    The ESSENCE of Black Women Consumers
    “The ESSENCE of Black Women Consumers,” is a special pull-out section on Black females, a new feature for this year’s report. The insights provide a comprehensive view of the Black woman and her power as a consumer.

    “In partnership with Nielsen, we uncovered the true ‘Essence of Black Women Consumers’, who self-identify as community-builders,” said Michelle Ebanks, president, Essence Communications Inc. “For our passionate audience of women--who are striving for economic, social and political equality—strengthening community through consumerism is intrinsic and serves as a pathway to empowerment."

    Highlights from “The ESSENCE of Black Women Consumers” include: • 80% of Black women will tell their friends about a product if they like it. • Black women are twice more likely to spend more than three hours on social networking sites in an average day than the general market. • 79% of African-American women agree that pursuing good health is important. • 62% of African-American women believe embracing and supporting their ethnic culture is important.

    Culturally Relevant Advertising
    Cultural identity and diversity were two important themes which African-Americans indicated resonated with them and are critical variables that drive purchases. Compared to the general population, African-Americans are 30% more likely to believe diversity in advertising is important, and 38% are more likely to make a purchase when the advertisements have African-Americans included. These variables were also key factors in African-Americans’ support of Black and diverse-owned businesses. Fifty-five percent of African-American households with incomes of $50,000+ said they would purchase or support a product if it were sold or supported by a person of color or minority-owned business.

    Marketing Opportunities
    As African-Americans’ interests continue to expand, marketers have newer opportunities to connect with them. Health and wellness and the pursuit of a balanced life were strong indicators of Blacks’ concern for their overall well-being. Ninety-five percent of affluent African-Americans, 18-54, with household incomes of $50,000+ believe living a healthy lifestyle is important. In addition to health and wellness, financial management is important. Thirty-four percent of affluent Blacks surveyed said they were proud of the amount of money saved, however, seven percent are aggressively investing.

    To download a copy of the full report, please visit Nielsen’s microsite for African-American consumers at www.nielsen.com/africanamericans.

    About Nielsen
    Nielsen Holdings N.V. (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

    About ESSENCE
    Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the ESSENCE Festival, ESSENCE Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, the ESSENCE Book Club, ESSENCE.com, and ventures in digital media. For 44 years, ESSENCE, which has a brand reach of 13.4 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at www.essence.com.

    Source: Nielsen Holdings N.V.


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    AMERICA BY THE NUMBERS WITH MARIA HINOJOSA

    DRAMATIC SHIFTS IN THE AMERICAN CULTURAL LANDSCAPE EXAMINED IN NEW DOCUMENTARY SERIES


    BOSTON, July 22, 2014 – Behind every number, there’s a story. Dramatic changes in the demographics of this country are playing out in mainstream America, shifting the cultural landscape and deeply impacting how we look, vote, shop, and live. Launching in fall 2014, AMERICA BY THE NUMBERS is the first national series to examine the new American mainstream-with its growing numbers of Asians, Latinos, African Americans, people of mixed race, immigrants, women, youth, and members of the LGBTQ community-who are creating a new consensus and increasingly determining the outcomes of political elections. With growing purchasing power and influence over the arts, culture and commerce, these changes affect every aspect of contemporary life across the country.

    Helmed by award-winning reporter, author, news anchor, and executive producer Maria Hinojosa (NPR’s Latino USA), this compelling documentary series features eight half-hour episodes. Produced by Futuro Media Group and presented by WGBH Boston, AMERICA BY THE NUMBERS premieres in primetime on Thursday, October 2 on WORLD Channel, the 24/7 digital multicast public media channel, and will broadcast on PBS beginning Saturday, October 4, 2014, following PBS NewsHour Weekend (check local listings). The series will also be available across multiple media platforms and supported by a civic engagement campaign and educational curriculum.

    “The racial, cultural, and social landscape of America is changing rapidly and we need to address the dramatic shifts and what they mean to us as a nation, together,” says Maria Hinojosa, series anchor, executive producer, and president of The Futuro Media Group. “The rising influence and empowerment of multicultural groups, along with other demographic shifts, are evident everywhere. It is vital to explore these changes as well as the challenges and opportunities they present for our country.”

    “AMERICA BY THE NUMBERS exemplifies the mission of WGBH and public television to champion innovation and diversity in all of its iterations, helping to understand our changing world,” said Marie Nelson, WGBH executive producer. “Maria Hinojosa’s journalistic experience and immersive reporting style enable her to connect with fellow citizens while addressing tough questions and topical issues.”

    Featuring gripping narratives and stunning visuals, AMERICA BY THE NUMBERS focuses on news stories that are often under-reported in the mainstream media: health disparities in the U.S. as viewed through the lens of infant mortality; military service by residents from the non-voting territories of the Pacific Islands; the impact of a domestic oil boom on Native American lands; and the high dropout rate in Asian American refugee communities. Viewers will be transported to locations across the country rarely seen on television to witness human dramas that are seldom heard. Each episode will focus on stories from every corner of the nation, amplified by “the numbers” – a distillation of the latest statistical information about population, health, education, quality of life, and consumer trends in America.

    AMERICA BY THE NUMBERS is composed of eight half-hour stories:

    “The New Mainstream”
    In the original pilot episode, AMERICA BY THE NUMBERS explores the new multicultural mainstream through a portrait of Clarkston, Georgia, home to over 40 nationalities in a single square mile, and a laboratory for the future of our country. Once an organizing hub for the Ku Klux Klan, this small city outside of Atlanta went from 90 percent white to 82 percent non-white in 30 years after becoming a designated location for refugee resettlement. The series visits Clarkston to document how its daily realities reflect wider demographic trends and examine the collaborations and collisions that are occurring between old and new residents.

    “Private Idaho”
    It is estimated that by 2043, if not before, white Americans will no longer constitute a majority in the U.S. According to Census data, cities such as Coeur d'Alene, Idaho have some of the most concentrated and fastest growing white populations in the nation. Coeur d’Alene is also the former headquarters of the Aryan Nations. Local residents banded together to force the white separatists out, and some initiatives in Coeur d’Alene public schools now focus on diversity. While Coeur d’Alene remains 92 percent white, the composition of the town, and the state of Idaho, are changing. AMERICA BY THE NUMBERS travels to Coeur d’Alene to explore both the allure and complexity of living in an overwhelming white community, and what it means to be white in America today.

    “Multicultural Mad Med”
    It is estimated that consumers of color represent a $3 trillion market, and advertisers are taking particular notice of the rapidly growing purchasing power of Latinos. AMERICA BY THE NUMBERS goes to the Austin, Texas headquarters of LatinWorks, an award-winning ad agency at the forefront of efforts to win the attention of the growing multicultural market, to examine how advertisers of today are reframing their messaging to appeal to Latino consumers, and how these consumers are responding.

    “Native American Boomtown”
    The Bakken Oil Boom is bringing billions of dollars and tens of thousands of jobs to North Dakota, but most people don’t know that 1/5 of North Dakota’s oil production comes from an Indian reservation. While the oil boom has led to more jobs and affluence for some, the more than 1,000 wells on the Fort Berthold Reservation have also attracted a huge influx of non-Indian oil workers, as well as increased drug trafficking, crime, and traffic accidents. AMERICA BY THE NUMBERS speaks to tribal members who are facing new threats along with new wealth, to assess the impact of the North Dakota oil boom on the Native American way of life.

    “New American Politics”
    AMERICA BY THE NUMBERS revisits Clarkston, Georgia to track candidates in the local 2013 election. This election could be historic for Clarkston, as three of the candidates running for Mayor and City Council are former refugees from Somalia and Bhutan, who are voting and running for office for the first time ever. The new American candidates say they decided to run for office after participating in the original pilot episode of AMERICA BY THE NUMBERS and screening event.

    “Wounded Warriors”
    Pacific Islanders, including citizens of Guam, serve at a disproportionately high rate in the U.S. armed forces, and also have the highest per capita rate of casualties and deaths in the wars in Iraq and Afghanistan. But with no VA hospital on the island, returning Guamanian vets suffering from war-related injuries and post-traumatic stress disorder (PTSD) are having greater difficulty getting access to care than their counterparts on the mainland. AMERICA BY THE NUMBERS examines the difficulties faced by these discrepancies in veteran care.

    “Surviving Year One”
    While the numbers for infant mortality are improving for the U.S. as a whole, women of color, especially African Americans and Latinas, are losing babies at alarming rates. Babies of color born in Rochester, New York have a greater chance of not living to their first birthdays than babies in developing countries such as Libya and Jamaica. AMERICA BY THE NUMBERS travels to Rochester, where researchers, doctors, and prenatal care programs are investing in initiatives that could make a difference.

    “Model Minority Myth”
    Asian Americans are the best-educated ethnic group in the U.S., and are seen as a “model minority.” However, Southeast Asian Americans have some of the lowest high school completion rates in the country. Research suggests that language barriers, inherited PTSD from refugee experiences, cultural alienation, and gang violence are contributing factors. AMERICA BY THE NUMBERS investigates in Long Beach, California, home to the largest Cambodian community in the U.S. “Model Minority Myth” is a part of American Graduate: Let’s Make It Happen, a public media initiative supported by the Corporation for Public Broadcasting to help local communities across America address the dropout crisis.

    AMERICA BY THE NUMBERS is produced by The Futuro Media Group in association with PBS and presented by WGBH Boston along with the members of the National Minority Consortia: The Center for Asian American Media, Pacific Islanders in Communications, Latino Public Broadcasting, National Black Programming Consortium, and Vision Maker Video. Funding for AMERICA BY THE NUMBERS is provided by: The California Endowment, Corporation for Public Broadcasting, the Druckenmiller Foundation, Ford Foundation, PBS, and W.K. Kellogg Foundation.

    About The Futuro Media Group:
    The Futuro Media Group is an independent nonprofit organization producing multimedia journalism that explores and gives a critical voice to the diversity of the American experience. Based in Harlem and founded in 2010 by award-winning journalist Maria Hinojosa, Futuro Media Group is committed to telling stories often overlooked by mainstream media. For AMERICA BY THE NUMBERS, The Futuro Media Group has assembled one of the most diverse teams in broadcasting including: executive producer and anchor Maria Hinojosa; executive producer Sandra Rattley; and series producer Charlotte Mangin.

    About WGBH:
    WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, American Experience, Arthur, Curious George, and more than a dozen other prime-time, lifestyle, and children’s series. WGBH’s television channels include WGBH 2, WGBH 44, and the digital channels World and Create. WGBH TV productions focusing on the region’s diverse community include Greater Boston, Basic Black, High School Quiz Show, and Neighborhood Kitchens. WGBH Radio serves listeners across New England with 89.7 WGBH, Boston Public Radio; 99.5 WCRB, Classical New England; and WCAI, the Cape and Islands NPR® Station. WGBH also is a major source of programs for public radio (among them, PRI’s The World®), a leader in educational multimedia (including PBS LearningMediaTM, providing the nation's educators with free, curriculum-based digital content), and a pioneer in technologies and services that make media accessible to deaf, hard of hearing, blind, and visually impaired audiences. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards and Oscars. Find more information at wgbh.org

    About WORLD Channel:
    The WORLD Channel is a 24/7, multicast channel dedicated to delivering the best of public television's nonfiction, news and documentary programming as well as a growing schedule of original content from independent producers and communities of difference. The complementary website, www.WORLDchannel.org, expands on broadcast topics and fuels content across social media, providing opportunities for broad and diverse audience interaction. WORLD Channel is produced by WGBH/Boston, in partnership with American Public Television and WNET/New York, and in association with the Public Broadcasting Service and the National Educational Telecommunications Association. Funding for WORLD Channel is provided by the Corporation for Public Broadcasting and the Ford Foundation.

    About PBS:
    PBS, with its over 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 109 million people through television and over 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at http://pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.


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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    Please include attribution to FreePeopleSearch.org with this graphic.

    Many languages,one america, an infographic from FreePeopleSearch.org




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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    EBONY Magazine Partners with the W.K. Kellogg Foundation To Release the State of the Black Family Survey

    - Survey Reveals Black Family Concerns Regarding Race, Money, Education and the Economy -


    CHICAGO (April 1, 2014) — In the May issue of EBONY magazine, the publication partnered with the W.K. Kellogg Foundation (WKKF) to release the State of the Black Family Survey. In the study, a national sample of 1,005 African-American respondents identified job loss and financial insecurity as the number one issue confronting Black families.

    The survey polled African-Americans on their views on the economy, education, relationships, race relations, health care, employment, finances and media trends.


    The findings from the study revealed the following:

    · 84% of respondents says racial discrimination still pervades American society

    · 74% think society isn’t doing enough to support young men and boys of color.

    · Almost two-thirds of respondents say they are better off financially than they were five years ago, but 82% are concerned that Whites still make more than Blacks for doing the same jobs.

    · 52% see the media portrayal of African-Americans as generally negative.

    · 60% of respondents agree we are making progress in providing access to health care.

    · 50%, however, feel that we are losing ground in reducing the gap between rich and poor.

    · Almost 1/3 are concerned that their children are not getting a quality education.

    · 44% of survey respondents said they know someone that has been killed or committed suicide

    · 30% said “improving the creating more jobs/good paying jobs” as a top issue of concern.


    La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, noted that poll respondents expressed concerns about the impact of racial bias and the income inequality gap that is prevalent within the African American community, as well as other demographics in American society. "We have a lot of work to do in creating jobs and making sure that people of color receive the training and education needed to obtain those jobs," she said. "We believe the lack of employment is really critical and impacts a child's well-being and limits opportunities."

    She added that a recent study, ''The Business Case for Racial Equity," by the Altarum Institute with funding from WKKF underscores the potential benefits to business, government and the economy if racial inequities are addressed. "Discriminatory policies and disparities in housing, education, health and crime and justice are outlined and we estimate substantial economic benefits of racial equality, including an increase of almost $2 trillion in minority purchasing power and millions of job opportunities for college graduates.”

    Montgomery Tabron said that President Obama’s ‘My Brother’s Keeper’ initiative is bringing government, the private sector and non-profits together to address the obstacles faced by boys and young men of color. She said the initiative exemplifies the type of public-private partnerships needed to improve life outcomes for communities of color. “By directly engaging the business sector to promote racial equity,” she said, “we will create a healthier, better educated and more diverse workforce, help close the minority earnings gap, and provide an overall boost to the economy."

    Amy Barnett, the editor-in-chief of EBONY magazine, said, “For more than 70 years, EBONY magazine has been at the forefront of delivering important news that impacts the African-American community, and we are proud to have had the opportunity to partner with the W.K. Kellogg Foundation to release these results.” She continued to say, “As the curator of the African-American experience – past, present and future, it is important to shed light on these topics in order to address them properly.

    Readers can read the remaining results in the May issue of EBONY magazine, on newsstands now. Part two of the survey is scheduled for release in the June issue of the magazine.

    ###


    ABOUT The W.K. Kellogg Foundation:
    The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer Will Keith Kellogg is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to help break the cycle of poverty by removing barriers based on race or income that hold back children, so they can realize their full potential in school, work and life.

    The Kellogg Foundation is based in Battle Creek, Mich., and works throughout the United States and internationally, as well as with sovereign tribes. Special emphasis is paid to priority places where there are high concentrations of poverty and where children face significant barriers to success. WKKF priority places in the U.S. are in Michigan, Mississippi, New Mexico and New Orleans; and internationally, are in Mexico and Haiti.

    About EBONY:
    EBONY is the No. 1 source for an authoritative perspective on the African-American community. The monthly magazine, now in its 68th year, reaches nearly 11 million readers. EBONY features the best thinkers, trendsetters, hottest celebrities and next-generation leaders of African-Americans. EBONY ignites conversation, promotes empowerment and celebrates aspiration. Available nationwide on newsstands and the iPad, EBONY is the heart, the soul and the pulse of African-Americans.

    Follow us and tell us what’s on your mind: @EBONYMag on Twitter | EBONYMag on Facebook| EBONYMag.Tumblr.com on Tumblr| EBONY.com online

    EBONY: It’s more than a magazine, it’s a movement.

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    Disclaimer
    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

    No Endorsement:
    BlackRefer.com does not endorse or recommend any article on this site or any product, service or information found within said articles. Resources and links included in said articles are only suggested as sources for further exploration, but we cannot vouch for or take responsibility for information contained in these resources. The opinions and views of the authors who have submitted articles to BlackRefer.com belong to them alone and do not necessarily reflect the views of BlackRefer.com.





    REPORT: The Demographics Of The Sunday Morning Political Talk Shows


    - **Full report:
    http://mediamatters.org/research/2014/01/30/report-the-demographics-of-the-sunday-morning-p/197783** -


    Throughout 2013, Media Matters has analyzed guest appearances on ABC's This Week with George Stephanopoulos, CBS' Face the Nation with Bob Schieffer, Fox Broadcasting Co.'s Fox News Sunday with Chris Wallace, NBC's Meet the Press with David Gregory, CNN's State of the Union with Candy Crowley, and MSNBC's Up with Steve Kornacki and Melissa Harris-Perry, political talk shows that often set the media and political agenda. Media Matters has previously released analyses of the first, second, and third quarters of the year. This item will be updated as Media Matters releases additional analysis of the 2013 gender, ethnicity, and ideological demographics of the guests.

    Findings include:
    White Men Represented The Largest Proportion Of Guests On Every Show

    White Men Represented The Largest Proportion Of Solo Interviews

    White Men Were Overrepresented On Broadcast And CNN

    More Than 70 Percent Of Broadcast And CNN Guests Were Men

    White People Were An Overwhelming Majority Of Broadcast And CNN Guests

    Top Ten Solo Interview Guests Are All Men, Only One Person Of Color

    White, Conservative Men Were the Largest Demographic Group On The Broadcast Sunday Morning Shows

    On Broadcast Shows, Republicans And Conservatives Hosted More Often Than Democrats And Progressives Overall Graphs and more detail may be found at:
    http://mediamatters.org/research/2014/01/30/report-the-demographics-of-the-sunday-morning-p/197783.

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    The articles on this site are provided as a public service and to be used for information purposes only. BlackRefer.com does not accept any responsibility or liability for the use or misuse of the article content. Use at your own risk.

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    Kiplinger Letter


    Shifting demographics spell big changes for the U.S. over the next few decades: By 2030, 17% of the population will be immigrants. By 2043, less than half of the population will be non-Hispanic white. Median age will gain two years over the next 17 and the number of people age 85 and older will soar. More than a third of Americans will live alone by 2030. The marriage rate will slide, but so will the divorce rate.

    This week’s Kiplinger Letter is a special four-page report on the changing demographics: How and where Americans will live in the coming years; the coming ethnic and racial profile; how the various age groups will stack up and much more. Plus, it explores how population trends will affect businesses, both as marketers and employers.

    Kiplinger.com

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    African-Americans are the most likely to value postsecondary education, according to first-ever Houston Education Survey


    - Harris County residents clearly acknowledge importance of education -

    HOUSTON – (Nov. 12, 2013) – African-Americans are the most likely of all ethnic groups to emphasize the importance of postsecondary education, according to the 2013 Houston Education Survey. This and other findings were revealed in the first-of-its-kind report from Rice University's Kinder Institute for Urban Research.

    The survey offers a comprehensive look at Harris County residents’ attitudes toward education, their aspirations for their children, their evaluations of the public schools and their support for a variety of reform proposals.

    Importance of education

    One of the study's key findings is that African-Americans (at 90 percent) were the most likely to insist that success today requires education beyond high school, followed by Asians (at 85 percent) and Latinos (at 78 percent). Anglos (at 64 percent) were the least inclined to say that postsecondary education is necessary for success in today’s economy. Moreover, fully 92 percent of all parents with school-aged children (regardless of ethnicity) said they hoped their child will be able, at a minimum, to graduate from college.

    "The survey provides no evidence whatsoever to support the belief that blacks or Latinos do not value education as much as Anglos and Asians do," said survey author Stephen Klineberg, Kinder Institute co-director and Rice professor of sociology. "The educational disparities have much more to do with resources and income inequalities than with any presumed differences in aspirations or values."

    According to Klineberg, the coming together of globalization and automation has created a new kind of economy in Houston and America, one in which the good blue-collar jobs are disappearing and income inequalities are rapidly growing, predicated primarily on the attainment of high-quality education.

    Klineberg noted that Harris County residents now clearly understand these new realities, with more than three-fourths of the survey participants asserting that success today requires education beyond high school; less than a fifth believed instead that there are many ways to succeed with no more than a high school diploma.

    ”In the new economy, education matters more today than ever before in American history," said Klineberg. "If Houston’s young people, 70 percent of whom are African American and Hispanic, are unprepared to succeed in today’s knowledge economy, it is difficult to envision a prosperous future for the region as a whole."

    Quality of education

    The respondents were divided (48 responding “yes,” 46 percent responding “no”) on whether public schools in the Houston area "have enough money, if it were used wisely, to provide a quality education." The number calling for more spending climbed to 55 percent among those living in the service area of Houston Independent School District (HISD).

    "The public’s recognition of the need for additional funds was confirmed in the 2012 election, when a whopping 69 percent approved a $1.89 billion bond to upgrade or rebuild the HISD schools," Klineberg said.

    Survey participants who had children in the public schools were more likely than those without school-aged children to believe that the schools in their district have been getting better. They were far more inclined than those without school-aged children (by 74 to 57 percent) to give high grades (A's and B's) to the public schools in their district, and especially (with 85 percent A's or B's) to the schools their own children were attending.

    Educational disparities

    When asked about the importance of different factors that contribute to the educational achievement gaps, the respondents viewed parental involvement and student effort as more critical than the quality of teaching or the impact of poverty. Nevertheless, 80 percent cited differences in teaching quality and 72 percent thought that "poverty, crime and instability in the communities where the students live" were among the most important contributors to ethnic differences in educational outcomes.

    "Just 10 percent of Anglo children -- but more than a third of black and Latino children -- are living in poverty,” Klineberg said. "And these stark differences in income and wealth are surely critical factors in generating the achievement gaps."

    According to HISD records, fewer than 7 percent of all black and Latino high school seniors in 2011 scored at or above the level that indicates college readiness on standardized tests.

    "Because of inadequate preparation for college work, because so many also need to work while enrolled in classes and because of the continually increasing tuition costs coupled with inadequate financial aid, far too few of Houston’s young people are able to go to college or to make it through to graduation," the report said.

    Educational initiatives

    The survey asked about a variety of proposals for school reform. More than 60 percent favored spending more for after-school programs, for expanding the school day and year and for establishing more charter schools. The respondents gave their strongest support (at 70 percent) to "paying for universal preschool education to ensure that all low-income children are ready for kindergarten."

    "This represents a strong consensus on the importance of providing universal access to quality early childhood education," Klineberg said. "More generally, it reflects the broader finding that Harris County residents are increasingly coming to recognize the critical importance of improved education for Houston’s prospects."

    "Human resources are now more important than natural resources in building the conditions for prosperity," the report concludes. "If Houston is to succeed in this high-tech, global, knowledge-based economy, it will need to provide considerably greater access to quality education, starting in early childhood, proceeding through high school and college and into lives of continual learning."

    The Houston Education Survey is the second of three focused surveys that are together called the "SHEA" studies (Surveys on Health, Education and the Arts), which are designed to assess the experiences, beliefs and attitudes of Harris County residents with regard to these three critical areas of urban life. The separate surveys complement the annual Kinder Institute Houston Area Survey, which for 32 years has been tracking America's fourth largest city in the midst of fundamental transformation.

    The Survey Research Institute at the University of Houston conducted the interviews with 1,200 individuals between Jan. 29 and March 17, 2012. Seventy-two percent of the respondents were reached by landline and 28 percent by cellphone. The three SHEA studies were supported by a special grant from Houston Endowment Inc.

    For more information or to obtain a copy of the survey report, visit www.kinder.rice.edu.

    -30-

    This news release can be found online at http://news.rice.edu/.
    Follow Rice News and Media Relations via Twitter @RiceUNews.

    Related Materials:

    Stephen Klineberg bio: http://sociology.rice.edu/Content.aspx?id=122

    Kinder Institute for Urban Research website: http://kinder.rice.edu/

    Located on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation's top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is home to the Baker Institute for Public Policy. With 3,708 undergraduates and 2,374 graduate students, Rice's undergraduate student-to-faculty ratio is 6-to-1. Its residential college system builds close-knit communities and lifelong friendships, just one reason why Rice has been ranked No. 1 for best quality of life multiple times by the Princeton Review and No. 2 for "best value" among private universities by Kiplinger's Personal Finance. To read "What they're saying about Rice," go to http://tinyurl.com/AboutRiceU.


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    (BPRW) Growth in Black Buying Power Continues


    - Nielsen and the National Newspaper Publishers Association (NNPA) collaborate for third report on African-American buying power, consumer behavior and lifestyle trends -

    (BLACK PR WIRE) – WASHINGTON--(BUSINESS WIRE)-- African-American buying power continues to increase and is expected to rise from its current $1 trillion level1 to $1.3 trillion by 2017, according to Resilient, Receptive and Relevant: The African-American Consumer 2013 Report. The report was released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy, in collaboration with the NNPA during the Congressional Black Caucus Foundation's 43rd Annual Legislative Conference.

    Highlights from the report include:

    • Fifty-three percent of the 43 million Blacks in the U.S. are under the age of 35, and the Black population has grown 63 percent faster than the general market population

    • Blacks watch more television (37 percent); make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28 percent) and spend more than twice the time on personal hosted websites than any other group

    • Although 81 percent of Blacks said they believed that products advertised using Black media are more relevant to them, only 3 percent or $2.24 billion of the $75 billion spent on television, magazine, Internet and radio advertising was with media focused specifically on Black audiences

    • How companies can avoid a “one-size-fits-all” approach to better connect with Black consumers

    The findings were announced by Cheryl Pearson-McNeil, senior vice-president, public affairs and government relations for Nielsen, Cloves Campbell, chairman of the NNPA, a 73-year-old federation of 200 Black community newspapers; and A. Shuanise Washington, president and chief executive officer of the Congressional Black Caucus Foundation.

    “The consumer insights this year are some of the most varied yet,” said Pearson-McNeil. “From store brand loyalty, to top watched television networks, which mobile apps are most popular, a deep dive into how Blacks spend their digital time, and how companies can reach 10 million Black consumers by developing a southern regional strategy – this year’s report is really a compelling read for both advertisers and marketers.”

    “This year, the report goes a step further and lists the premier 50 companies, in the top five categories committed to the Black community economically,” said Campbell. “This type of information helps the NNPA continue our efforts to create conscious consumers who better understand how their economic power has a direct impact on the marketplace overall and that kind of information is invaluable.”

    Beyond the business impact Blacks have on the economy, the report also provides more granular insights into its population growth, and demographic uniqueness, which was of particular interest to Washington. “The CBCFs mission is to advance the global Black community by developing leaders, informing policy and educating the public,” said Washington. “Nielsen's report will prove helpful as we continue our efforts to improve the socioeconomic circumstances of African Americans and other underserved communities.”

    To download a full copy of the report, please visit www.nielsen.com.

    About Nielsen
    Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

    About NNPA
    The National Newspaper Publishers Association, also known as the Black Press of America, is a 73-year-old federation of nearly 200 Black community newspapers from across the United States.

    Since World War II, it has also served as the industry’s news service, a position that it has held without peer or competitor since the associated Negro Press dissolved by 1970. In 2000, the NNPA launched NNPA Media Services – a print and web advertising – placement and press release distribution service. In 2001, the NNPA and its foundation began building the BlackPressUSA Network – the nation’s premier network of local Black community news and information portals. The BlackPressNetwork anchored by BlackPressUSA.com – the national web portal for the Black Press of America.

    For more information about the report and Cheryl Pearson-McNeil, senior vice president, public affairs and government relations, or to arrange an interview, contact: Jerry Thomas of Jerry Thomas Public Relations, 312.285.5166, jerry@jerrythomaspr.com, or Ivan Thomas at 847-863-1067, or ivan@jerrythomaspr.com.

    Other Report Highlights2:
    Top Five Advertisers for Media Focused on Black Audiences
    1. Procter & Gamble
    2. L’Oréal
    3. McDonald’s
    4. Unilever
    5. U.S. Government

    Top Five Quick Service Restaurant Advertisers
    1. McDonald’s
    2. Yum! Brands Inc. (parent company of KFC, Pizza Hut and Taco Bell)
    3. Doctor’s Association Inc. (parent company of Subway)
    4. Wendy’s
    5. Domino’s Pizza

    Top Five Quick Service Restaurants Blacks Visited in the Last Three Months
    1. McDonald’s
    2. Burger King
    3. Subway
    4. KFC
    5. Wendy’s

    Top Five Networks Watched by Blacks
    1. BET
    2. VH1
    3. TV ONE
    4. BOUNCE TV
    5. CENTRIC

    Top Five Programs Watched by Black Households
    1. ’13 BET Awards, BET
    2. Scandal, ABC
    3. Elementary - Super Bowl, CBS
    4. ’13 BET Awards After Party, BET
    5. Love & Hip-Hop Atlanta 2, VH1

    Top Five Primetime Programs watched by Blacks Ages 18-49
    1. Love & Hip Hop Atlanta 2, VH1
    2. Scandal, ABC
    3. Real Husbands of Hollywood, BET
    4. Real Housewives of Atlanta, BRAVO
    5. T.I. and Tiny 3,VH1

    Top 5 Social Media Sites by Age based on Time Spent
    Ages: 18-34 35-44 45-64
    1. Facebook Facebook Facebook
    2. Meetup Tagged Tagged
    3. Six Apart Tumblr Ning
    4. Tumblr Twitter Tumblr
    5. Twitter LinkedIn Glam Media Network

    Top Five Website Categories Visited By Blacks
    1. Education and Careers
    2. Entertainment
    3. Family and Lifestyles
    4. Corporate Information
    5. Government/Non-Profit

    Top 5 Preferred Travel
    Ranked By Unique Visits

    1. Google Maps
    2. MapQuest
    3. Priceline Network
    4. Expedia
    5. Yahoo! Local

    1 Selig Center of Economic Growth, 2012 2 Source: Top 5 Advertisers: Nielsen, 1/1/2011 – 12/31/2012; Television programs: Nielsen 12/31/12 – 6/30/12; Top 5 Quick Service Advertisers: Nielsen, 1/1/2013 – 3/31/2013; Quick Service Restaurants Blacks Visited: Nielsen, June 2013; Top 5 Networks: Nielsen, 12/31/2013 – 6/30/2013; Top 5 Social Media Sites: Nielsen, March 2013; Top 5 Website Categories: Nielsen, March 2013; Top 5 Preferred Travel Sites: Nielsen March 2013 Source: Nielsen


    Contact Information
    Nielsen
    Rebecca Roussell
    312-315-8616
    rebecca.roussell@nielsen.com


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    FIVE SURPRISING FACTS FROM THE PBS SPECIAL “RACE 2012”


    PBS premieres “RACE 2012,” a conversation about race and politics that documents the changing face of America and how that change may affect the country’s political future. The special is part of the PBS Election 2012 initiative and provides a frank, fast-paced, non-partisan look at the issue of race in the United States.

    RACE 2012
    PBS offers a sneak peek of fivesurprising facts from “RACE 2012”:

    ·   As recently as 1980, 80 percent of the United States was white. The 2010 census showed that the country’s overall population is now slightly less than 64 percent white.

    ·   In contrast to the 19th and 20th century move to change the names and cultural identities of U.S. immigrants to appear more “Americanized” or “white,” white Americans and African Americans increasingly are adopting Latino names and cultural touchstones to fit the diversifying communities in which they live. A growing number of African Americans in San Francisco’s Bay Area hold quinceañeras for their children, and have piñatas at their parties. AndEl Paso politician Robert O’Rourke, who is white and speaks fluent Spanish, goes by the traditional Latino nickname “Beto” and unseated a Latino incumbent in the Congressional primary.

    ·   Conservatives tend to assume AsianAmericans vote conservatively because as a group they’re considered hard-working, industrious and entrepreneurial –characteristics stereotypically associated with white Americans. Yet the Asian-American community consistently votes 2 to 1 for liberal candidates.

    ·   For the first time in 70 years, the majority of white parents believe their children will not be financially better off than themselves, while African Americans and Hispanics are now considerably more optimistic about the next generation.

    ·   Although Conservative policies are perceived as harder on immigration,inthe past few years the U.S.has had a record deportation level. In each year of the Obama administration, deportations outnumbered any year of the Bush administration.

    In an effort to educate, engage and inform voters as they head to the polls November 6, PBS will offer “RACE 2012” and its full complement of PBS Election 2012 programming and news coverage online at PBS.org. Video segments, full episodes and online-only content from PBS NEWSHOUR, FRONTLINE, NEED TO KNOW, and WASHINGTON WEEK with Gwen Ifill and National Journal, are included along with an interactive election map that lets viewers explore data on key issues affecting their regions. Statistics on unemployment, education, diversity and more are categorized by state and county, providing a closer look at how major policy issues impact their lives.

    Connect to “RACE 2012” on Facebook (Facebook.com/Race2012PBS) and Twitter (@PBSRace2012)

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    (BPRW) Report Reveals African-American Consumer Opportunities for Businesses


    - Nielsen and the National Newspaper Publishers Association (NNPA) collaborate for second installment of report on Black buying power, consumer behavior and lifestyle trends -

    (BLACK PR WIRE)--WASHINGTON--(BUSINESS WIRE)--A consumer group which continues to experience population growth, has unique generational behavioral trends and characteristics, and a projected buying power of $1.1 trillion by 2015, African-Americans are still a viable market segment full of business opportunities, according to the African-American Consumers: Still Vital, Still Growing 2012 Report released by Nielsen and the NNPA today.

    Released during the Congressional Black Caucus Foundation's (CBCF) 42nd Annual Legislative Conference, the report is the second of three annual installments of a collaboration between Nielsen, a global provider of information and insights into what consumers watch and buy, and the National Newspaper Publishers Association (NNPA), a 72-year-old federation of 200 Black community newspapers.

    Nielsen
    “Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair, Nielsen. “NNPA’s insertion of the report into its 200 publications allows Nielsen access to millions of African-American consumers, and allows us to share vital information that will help increase the awareness of Blacks’ consumer power.”

    The 2012 report highlights important subsectors of the population, unique lifestyles, purchasing and viewing habits, and also sheds light on the disparities in advertising dollars spent with African-American media.

    “Marketers underestimate the opportunities missed by overlooking Black consumers’ frustration of not having products that meet their needs in their neighborhoods. And companies that don’t advertise using Black media risk having African-Americans perceive them as being dismissive of issues that matter to Black consumers,” said Cloves Campbell, chairman, NNPA. “This report demonstrates what a sustainable and influential economic force we are.”

    The number of Blacks in America has reached almost 43 million. With a healthy representation of today’s population, coupled with an attractive collective buying power, businesses have opportunities to increase market share with Black consumers.

    Keeping the Black community informed and educated is one of the goals of the Congressional Black Caucus Foundation.

    “By providing a resource that demonstrates how we can use our collective buying power, we are providing a service that is beneficial to the individual consumer and our collective communities at the same time,” said Elsie L. Scott, president and CEO of CBCF.

    Collaborations with community organizations helps Nielsen establish a corporate reputation that is valued and trusted among consumers.

    “Nielsen’s collaborative efforts with organizations such as the NNPA and the CBCF demonstrates unity and reinforces the company’s credibility with Black consumers,” said Rev. Jacques DeGraff, co-chair, Nielsen’s external African-American Advisory Council (AAAC). “By engaging consumers in the conversation about economic power, the outcome can lead to improved products, more penetrating marketing messages and enhanced corporate/consumer partnerships in our communities,” said Victor Bulluck, co-chair, AAAC.

    Key insights from the report include:

    • Advertising spending in Black media totaled $2.10 billion in 2011, compared to $120 billion spent with general market media during the same time period.

    • 91% of Blacks believe that Black media is more relevant to them.

    • Brand name products represent 82% of Black households’ total purchases compared to 31% for private labels.

    • 81% of Blacks believe products advertised on Black media are more relevant to them.

    • 54% of African-Americans own a smartphone, a 21% increase from last year’s ownership.

    • 54% of the Black population is under 35; compared to 47% of the general population.

    • 48% of Black grandparents live with their grandchildren and serve as primary caregivers.

    • African-American Baby Boomers (45-64) spend more time at the stores or grocers, fast food restaurants and the gym, and they prefer television and print as primary media sources.

    • Generation Y (18-34) African-Americans are more likely to spend time at someone else’s home and select radio, mobile phones and gaming consoles as their media of choice.

    To download a copy of the report, please visit www.nielsenwire.com or www.nielsen.com/africanamerican.

    ABOUT NIELSEN
    Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

    ABOUT NATIONAL NEWSPAPERS PUBLISHERS ASSOCIATION
    The National Newspaper Publishers Association, also known as the Black Press of America, is a 72-year-old federation of more than 200 Black community newspapers from across the United States. Since World War II, it has also served as the industry's news service, a position that it has held without peer or competitor since the Associated Negro Press dissolved by 1970. In 2001, the NNPA, in association with the NNPA Foundation, began building the BlackPressUSA Network – the nation's premier network of local Black community news and information portals.

    Contact Information
    Nielsen
    Rebecca Roussell
    312-315-8616
    rebecca.roussell@nielsen.com

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    Announcing The Mobile Consumer: African Americans, Movies & Mobile, A New Report by MocoSpace and Briabe Mobile


    More than any other ethnic demographic, African Americans use mobile phones to make movie plans

    LOS ANGELES / BOSTON – February 29, 2012 – African Americans are not only an important demographic of the US movie going population, but they are at the forefront of a new trend of using mobile phones to guide movie selection.

    African Americans attend movies more frequently than other ethnic demographics, including Hispanics and Caucasians. Now, research from a new study is showing that African Americans are more active than other demographics in using their mobile devices to find theaters, movie times and reviews. This insight comes from a survey of more than 1100 Americans who participated in research for a new report titled The Mobile Consumer: African Americans, Movies & Mobile. The study was conducted on MocoSpace’s diverse network of users, in partnership with multicultural mobile agency Briabe Mobile.

    African Americans, Movies & Mobile
    Based on the results from a June 2011 survey, the study revealed that 66% of African Americans go to the movie theater at least once a month, and 19% see movies three times a month - and they are relying on their mobile phone in the movie selection process. The vast majority - seventy percent - of African Americans surveyed used their phone to help choose a movie within 8 hours of actually attending the movie.

    Another key finding of the survey is that African Americans use their phones for almost every part of the film-discovery process. Sixty-eight percent use their mobile devices for overall movie planning. Of those:

    o 69% use their mobile devices to find show times and locations;
    o 35% use it to view trailers;
    o 34% use it to get reviews; and
    o 28% use it to discover movies.

    The study also revealed that mobile ads are extremely effective with this demographic. African American consumers are more likely to take action as a result of mobile advertising than any other ethnic group. Survey participants were asked: ‘When using your mobile device what influences you to see a movie?’ and 41% of African Americans reported that that mobile ads influence their decision. Comparatively, 40% of Hispanics claimed that mobile ads influenced them, while only 31% of the general market said the same.

    Of the mobile ad types, mobile search ads saw the greatest response; 45% of African Americans said mobile search ads influenced their decision, with mobile banner ads coming in second at 39% and 28% saying SMS ads made them want to see a film.

    "The African American demographic has proven to be early adopters in many areas of mobile - from social networking to gaming to entertainment. With smartphone penetration growing rapidly, we expect to see these already high levels of engagement increase even more this year," says Justin Siegel, CEO and co-founder of MocoSpace.

    As movie studios look to boost their box office, this data illustrates that African Americans are a driving force for ticket sales. The mobile device and mobile media is a huge opportunity for advertisers and marketers to engage this audience and drive them to theaters.

    “This report provides invaluable insights for the entertainment industry and marketers,” states Briabe Mobile CEO James Briggs, “as it highlights the immense opportunity of leveraging mobile strategies to attract African American movie-goers.”

    Interested parties can download the full report at: http://www.briabemobile.com/Info-Center/Research

    About Briabe Mobile
    Briabe Mobile, Inc., is an award-winning full-service, multicultural mobile marketing agency. Since 2005, Briabe Mobile has been the leader in innovative, targeted mobile marketing and advertising campaigns that help brands capture and engage their diverse consumer audiences – including Hispanic, Asian and African American ethnic groups – using mobile devices. Briabe Mobile helps brands leverage mobile platforms to connect with their target customers via unique solutions and campaigns that complement their existing marketing efforts. For more information, visit www.briabemobile.com or follow us at http://twitter.com/briabemobile

    About MocoSpace
    MocoSpace is the largest HTML5 mobile gaming community in North America, with twenty-five million registered users. Every day, users spend more than one million hours on MocoSpace, and one million games are played. For a young, multicultural, on-the go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying connected. MocoSpace is free and available on any Web-enabled mobile phone in the world. Launched in 2005, MocoSpace is based in Boston, Mass., and is backed by General Catalyst and Softbank Capital. For more information, visit http://www.jnjmobile.com

    Follow MocoSpace on Twitter: http://www.twitter.com/mocospace

    CONTACTS:
    MocoSpace:
    Rachael Himsel Nunez
    VSCpr for MocoSpace
    rachael@vscpr.com
    415.677.9125 x 257

    Briabe Mobile
    Meeta Chawla
    Meeta.chawla@briabemobile.com

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BLACK/AFRICAN AMERICAN DEMOGRAPHICS
   

  1. Adolescent Sexual Behavior - Demographics ...
    Advocates for Youth is dedicated to creating programs and advocating for policies that help young people make informed and responsible decisions about their reproductive and sexual health.
    http://www.advocatesforyouth.org/publications/factsheet/fsbehdem.htm

  2. African-American Consumer Report ...
    Nielsen and the National Newspaper Publishers Association have strategically collaborated for three years to present an annual in-depth analytical report on the African-American consumer unsurpassed by any other similar product on the market.
    http://nnpa.org/wp-content/uploads/2013/06/African-American-Consumer-Report-2013.pdf

  3. African-American Demographics 1950-2000 ...
    Interactive map application shows how the African-American population distribution has changed at the county level over the past fifty years.
    http://www.fairdata2000.com/Projects/Historical/index.html

  4. African American Online Population Is Growing ...
    The African American community is active online as the demographic joins the wired population.
    http://www.clickz.com/showPage.html?page=3555061

  5. African-American Population ...
    Blacks in U.S Population, black statistics, African-American populaton.
    http://www.infoplease.com/ipa/A0922246.html

  6. AllBusiness.com ...
    AllBusiness.com helps entrepreneurs, small and growing businesses, consultants and business professionals save time and money by addressing real-world business questions and presenting practical solutions.
    http://www.allbusiness.com/african-americans/4972607-1.html

  7. Arizona Electronic Atlas ...
    To explore the distribution of various ethnic groups within Arizona and to consider the historical, social and economic factors which contributed to these patterns.
    http://atlas.library.arizona.edu/ethnic_demographics_module.htm

  8. BD-New Demographics ...
    Hispanic Youths Outnumber Blacks.
    http://www.blackdirectory.net/Blackdirectory/hispanicyouth.html

  9. BlackCityInfo.com ...
    BlackCityInfo.com is dedicated to promoting black-owned enterprises by assisting business owners, organization leaders and the like in receiving as much exposure as possible through disseminating information about themselves via the world wide web with no cost incurred by the listee.
    http://www.blackcityinfo.com/

  10. BlackDemographics.com ...
    This site provides interesting facts and statistics about the Black or African American population nationwide as well as is individual metropolitan areas. This is your blueprint for Black America.
    http://www.blackdemographics.com/

  11. Census Bureau ...
    Census Bureau Minority Links for Media, Blacks or African-Americans.
    http://www.census.gov/pubinfo/www/NEWafamML1.html

  12. Highest Percentage of Blacks in Ten Cities ...
    Ten Cities of 100,000 or More with Highest Percentage of Blacks or African Americans, 2000.
    http://www.infoplease.com/ipa/A0884135.html

  13. Library System ...
    Library System - Howard University: Assist: Guides: African American Internet Links.
    http://www.howard.edu/library/Assist/Guides/Afroam.htm

    Migrations: The African-American Mosaic ...
    This exhibit marks the publication of The African-American Mosaic: A Library of Congress Resource Guide for the Study of Black History and Culture.
    http://www.loc.gov/exhibits/african/afam008.html

  14. Sociation Today ...
    Changing Demographics of African Americans and Hispanic/Latinos in the Charlotte Region of North Carolina.
    http://www.ncsociology.org/sociationtoday/v32/charlotte.htm







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