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“Millennial” is a #trendingtopic among major marketers and media companies struggling to understand this highly influential demographic group.
Gregory Lowe knows how to reach the Millennial generation. The young African American tech entrepreneur, CEO of Lowekey Media
and developer of mobile apps such as the iFLYPT and SongBooth is for one, a Millennial himself.
His experiences in the music and technology industries have led him to believe that his age-group, along with post-Millennials, are consuming entertainment differently than ever before. Sixty-six percent
of the millennial generation owns a smartphone and over 50%
of kids under eight have access to a smart phone, video iPod, or iPad/tablet. “Kids today are more likely to find entertainment on their iPhones than sit down and watch live television,” says Lowe, “That number is going to continue to grow, allowing for new ways to reach consumers.”
During a time when ratings for shows like “American Idol” are consistently dropping among younger age-groups, Lowe has developed a new platform for sharing and discovering music. With over 1.3 million downloads since launch in early 2013, Lowe’s Songbooth
application is the first social music-video making mobile app that aims to change the way consumers share and listen to music. SongBooth allows users to film their very own music video using instrumentals provided within the application, by purchasing additional instrumentals by known labels and producers or by singing to the songs already on one’s iTunes. SongBooth allows its community of users to follow, play, like, comment and/or share with other users and find new musical talent in the process.
Lowe previously ran the mobile and new media division for Compound Entertainment, a joint venture between Grammy-winning artist Ne-Yo and major label Island Def Jam. His work has been recognized by Microsoft for their 2010 Biz Spark Award as well as Jet Magazine in their 2012 “Top 10 Under 40” issue.
About Gregory Lowe
Gregory Lowe is a dynamic young entrepreneur. He is a down-to-earth visionary, making a bold contribution to the entertainment and information technology industries with his own software, prescient awareness of new media trends and enterprising drive to deliver.
In 2009 Gregory develop iFLYPT, an interactive application for use on iPhone. It was modern, and simple, yet innovative - a device that allowed the user to remix music on the iPhone, and so personalize music. Gregory successfully negotiated licensing deals with all the major record labels (Sony, Universal, Warner and EMI) and major music publishers (Sony/ATV, Universal, Warner-Chappell and EMI), by selling them an additional source of revenue with zero costs. This in turn afforded music consumers increased utility with millions of tracks using iFLYPT. Microsoft awarded Gregory the Biz Spark Award for iFLYPT in 2010.
Gregory managed the mobile/new media division for Compound Entertainment, Grammy winning recording artist Ne-Yo’s joint venture with major label Island Def Jam. This included the creation and marketing of generic and new forms of interactive personalized content. Gregory was hired to manage consumer media for Grammy winning hip-hop artist’s release parties in Los Angeles and New York. The events successfully blended fans, A-list celebrities and tastemakers with the glamour of Mercedes Benz, BMW, Bang and Olufsen, Tesla and W Hotels to name a few.
Now in 2013, Gregory is gearing to go further. He has created SongBooth, a consumer-facing mobile music video production service that can be managed in the palm of the user’s hand. The SongBooth phone app simplifies making music videos and makes discovery much more fun via its online portal. The app allows users to film original music videos or create high quality cover versions on their smartphones.
Gregory was named Top 10 Under 40 by Jet Magazine in 2012.