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Comments With Dr. James Haney Presents*SLatham,former editor and publisherer of the Metropolitan Journal and current editor and publisher of the Urban Journal in Nashville, who discusses the challenges of advertisment in the African American Press, Part 2 of 3

So you have an idea for the next big thing in black magazines. Are you sure? How do you test the concept? How do you assess the competition? There are a number of African-American publishers who have found success with very specialized magazines. Hear advice on